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Marketing Analytics and the Problem of Attribution Modeling – Moz
moz.com

Attribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution …

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Cedar Fund and Innovation Endeavors Back Marketing Analytics …
www.pehub.com

Datorama has secured $3 million in Series A funding from Cedar Fund and Innovation Endeavors. The capital will be used for growth and marketing. Datorama is a cross-channel marketing analytics platform.

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Staying Optimistic in Social Media Marketing
feedproxy.google.com

Make sure you plan, are active, celebrate your successes and smile. At times it can be hard to stay optimistic, but follow these steps and you’ll become a “glass half full” person and not feel like you’re “half empty” in your social media marketing.

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Weekend Reads: SharePoint's Storied Past + Building Your Mobile Strategy
www.cmswire.com

The work week is over and Saturday is here! Whether you are sitting down with your morning coffee or trying to cool off from a morning run, what better time is there than now to catch up on all the features you may have missed? This week, we kicked off our month long focus on […]

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Pride and Prejudice Author's Portrayal Fuels Twitter Abuse
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Will Jane Austen's picture on an English banknote cause individual Tweets to finally include a "report abuse" button? Late last month, several female members of the successful campaign received rape and death threats after the announcement that the author will appear on the ten pound banknote in 2017.

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Amazon's CIA Deal: A Change of Heart?
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After the rumors have been verified, it is safe to openly say that Amazon has entered business relations with one of the most important agencies in the US government – the Central Intelligence Agency. Instead of acting as a regular web host, this time we’re talking about something truly peculiar.

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The Not Overwhelming Guide to Social Media for Small Business
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Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.

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How To Promote A Self Published eBook
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Like many other photographers, I write and publish my own eBooks. Rather than giving commission to other parties on a regular basis, I market, advertise and promote my eBook all on my own. Of course that does have a downside, and a very big one at that.

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