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The 4 Most Effective Twitter Calls to Action
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Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 […]

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ABC's 'Nashville' gets $13.5M in perks for season two
www.tennessean.com

“It's a mutually beneficial relationship,” said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. “ 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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Bislr Acquires OpenMarketing, the Fastest Growing Content Marketing Agency in …
www.prweb.com

Kadanoff is a recognized expert in ROI marketing and attribution analysis, having previously founded two professional services firms: Firewhite Consulting (marketing analytics) and Miller / Kadanoff /Huber Direct & Interactive (an agency since absorbed …

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Salesforce Retires Adwords: What Happened and What to do Next
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As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.

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Content Marketing Worst Practices Are Poison
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There a number of content marketing worst practices, which you and your company would be wise to avoid. Although they all have solutions or corresponding best practices, some worst practices may take more time and skill to remedy than others. Get organized; be strategic about your content marketing. Content marketing worst practices are poison; avoid […]

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Dissecting Twitter Profiles that Convert
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There are many components that make for great business Twitter profiles. The name, handle, bio, location, link, profile and header images all contribute to either increasing the likelihood of being followed, and thus giving you a larger audience to engage with, or being overlooked.

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Toronto's Uberflip Welcomes Hubspot as 1000th Paying Customer
www.techvibes.com

… with HubSpot to Close the Loop on Social Marketing and Lead Management · Toronto's Uberflip Dominates Google Chrome Store · Vidyard Integrates with HubSpot, Provides Video Marketing Analytics · Hubspot Acquires Chime, Pulls Team out of Canada …

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Are Wisconsin fans complacent, or do they just hate the NBA?
www.buckys5thquarter.com

Michael Lewis and Manish Tripathi created the wonderful Emory Sports Marketing Analytics blog to share some of their work investigating "brand equity and customer loyalty" in sports. I'm sure the football-related material gets more oohs and ahhs …

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