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What Types of Content Actually Drive Leads?
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You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.

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This Week: Gartner's Leading Campaign Management Vendors + IBM's Bid For the Cloud
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Leading Multi-Channel Campaign Management Gartner’s latest Multi-Channel Campaign Management Magic Quadrant report is out and IBM tops the list as usual. Salesforce isn’t in it, but with the acquisition of ExactTarget (who is listed as visionary), you can bet it will take on the big guns next year. The Future of the Social EnterpriseFor the […]

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IBM's DB2, MongoDB Get Together for the Mobile Enterprise
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IBM’s DB2 database and MongoDB are getting together. This week, IBM and Mongo’s parent, 10gen, announced collaboration on a new standard to make it easier for companies to implement data-intensive apps for the Web and for mobile devices. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Weekend Reads: The Need for Social Management + CXM: Art vs. Science
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This week we kicked off our month long focus on what’s next for the social enterprise. We saw the need for social management and took a look at the enterprise social hunger games. Over in customer experience we debated the art vs. science of customer experience management and explored a new solution to our big […]

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Two Thumbs Up: Using Social Media Trends to Anticipate Box Office Success
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Anybody who pays money for a social presence knows that volume and traffic toward your page, app or ad are critical metrics when assessing the effectiveness of your media. In this case, the amount of volume a film receives should be partially representative of its box office potential.

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The Gollum Guide to Personal Branding
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Gollum, also known as Sméagol, obsessed with the ring in the Lord of the Rings, is most often thought of as a small slimy creature, evoking disgust among those he’s in contact with. But there are actually a few things you can learn from Gollum when it comes to personal branding.

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Is Social Media the Biggest Workplace Distraction? [INFOGRAPHIC]
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The difference between social media as a waste of time and as a productive action probably is just a matter of intention. When I saw this infographic, I thought any one of these activities (including daydreaming) could be construed as both productive or a waste of time depending upon intent.

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Customer Service Principles Learned from a Dentist
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From surgeons to CEOs, getting out from the exam room and being seen raises the bar of confidence with patients and customers alike. The open atmosphere gives the dentist the opportunity to see how patients are being treated and how employees are interacting.

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