While Samsung and Sony make no noticeable impact on a nascent market with their smartwatch offerings, crowdsourced favorite Pebble continues to make headway. Boasting a new SDK and improved support for iOS 7, a major new update improves its utility as a filter for notifications arriving on your phone and adds features on the software […]
Think the current pace of digital business is fast and furious? According to a new Forrester report on the top technology trends, you should hold onto your virtual hat. The future is real-time, agile, elastic, engaged — and accelerating the blending of digital and physical businesses. Read full story… Follow us on Twitter Join free […]
People who fall victim to the six common content marketing assumptions listed here are generally blind as to why their content is inadequate. The inadequacies arise from a brand’s lack of audience. Let’s face it: most brands don’t have much of an online audience and content marketing alone can take a long time to build […]
According to recent research conducted by InsideSales.com and reported by MarketingProfs, social media, display ads and online video are among the worst activities for achieving lead generation and brand awareness. While the findings are interesting, it’s crucial not to misinterpret the results. read more
“We believe that this offers the best path forward for Generation5, its products, its customers and its staff.” Both companies are well-regarded providers of consumer information and marketing analytics. As a result of the acquisition, marketers will …
During the session, panelists will explore how marketers can unlock the power of attribution to deliver insights on where to invest budget to maximize marketing ROI. Bharadwaj, a media analytics expert and Visual IQ's product visionary, will guide …
In 2012, holiday sales in the United States increased 3.5% to $579.5 billion, a number which will undoubtedly continue to grow this year. In light of these facts (and perhaps my personal love for all things Christmas), we’ve put together a complete, four-part Holiday Marketing Blog Series. Here's the first installment. read more
Having been instrumental in the adoption of standards such as HTML and CSS, its latest project is a new data standard to massively simplify the process of rolling out new marketing, analytics and personalisation technologies across websites worldwide.