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Where's the analytics? 42% of brands let gut instinct guide strategies
www.brafton.com

But MarketingSherpa's “2013 Marketing Analytics Benchmark Report” found that 42 percent of surveyed brands rely on gut instinct to guide their online campaigns. Forty percent depend on historical spend, and 35 percent use testing to gauge success.

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The Use of Social Media in Schools [INFOGRAPHIC]
feedproxy.google.com

This infographic tells the story of social media among children from a statistical side–an astounding 96% of students who go online use social media–but it also includes ways teachers, schools, parents, and students are working together to use social media to strengthen and build their communities and themselves.

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Castleton communications students opt out of summer break, and into the work …
www.mountaintimes.info

One of those students is Digital Media major Ryan Ackerman, who has been conducting e-commerce and marketing analytics for several semesters with The Vermont Country Store. Developing his skills in online marketing and phone sales, Ackerman has …

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J2 Global?s Annual Mid-Year Small Business Report Card: How SMBs Get Work …
internet.itbusinessnet.com

Email?s steady marketing presence is mirrored in a recent report conducted by Custora, a marketing analytics platform. The company?s customer acquisition report shows that customer acquisition through email marketing has quadrupled in four years, …

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j2 Global's Annual Mid-Year Small Business Report Card: How SMBs Get Work …
www.digitaljournal.com

Email's steady marketing presence is mirrored in a recent report conducted by Custora, a marketing analytics platform. The company's customer acquisition report shows that customer acquisition through email marketing has quadrupled in four years …

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IRI Takes Fresh Look at Fresh Food
www.csnews.com

"The FreshLook acquisition enables IRI to further improve its market leadership in providing the total view of the store which manufacturers and retailers want, integrate the two sets of information more efficiently and provide shopper marketing …

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Marketing Analytics 2013
www.techweekeurope.co.uk

Big Data is the new big bazooka of marketing. Used well it can deliver outstanding insights and returns. This briefing, supported by numerous real world case studies, explains how, where and when to optimise it's use. The frontline panel of experts …

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Interview: Mobile Posse's Greg Wester, Jon Jackson on the New Mobile Home Screen
www.cmswire.com

In today’s digitally connected world information is constantly being updated, so there’s always a market for products that can manage this influx of news and activity. As more people use mobile devices there needs to be a way to manage information that doesn’t involve downloading a variety of apps or add-ons. One such tool, the […]

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