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Marketing Analytics Director
www.mediabistro.com

The Marketing Analytics Director will be responsible for producing standardized, scheduled reporting as well as ad hoc reporting as needed. The Marketing Analytics Director will also be responsible for effectively communicating results of analysis to …

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The Twittiquette of Choosing Who to Follow
feedproxy.google.com

The ease of unfollowing someone on Twitter, the confirmation bias engendered by networks of interest and the sites which enable us to track who has unfollowed us lead us to determine that our attention must not only be valuable, but repeatedly earned by those we follow.

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What Social Channels Are Good for B2B?
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I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Hear what marketing professionals had to say about which social channels they prefer for B2B marketing.

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The Form of the Blog
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While blogs are relatively new they have much in common with that Cinderella of literature, the personal essay. If you take that notion seriously, then we might look back to the output of Montaigne, Samuel Johnson, and Hazlitt – more recently, Joan Didion and Phillip Lopate as models.

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Community Managers: Do This – Not That
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While I am a fan of fewer don’ts than dos for the social web, some broad guidelines should apply — especially when it comes to community managers, who are the voice behind a brand or organization. It comes down to this: from the outside, the community managers sharing on behalf of a brand are the […]

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The Amazing Number of Times We Share Videos Off of Our Mobile Devices
www.mediapost.com

“Data from marketing analytics company comScore shows that 183 million viewers watched 44 billion videos online in June alone. What's more, mobile devices now account for more than 10 percent of video starts, and nearly all mobile viewers share the …

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Socially Stephanie: Social Advertising
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"Dear Socially Stephanie, I am a family lawyer. Previously I have spent a lot of money on Google Adwords, but recently I noticed the price increasing like crazy. I don't want to give up on Google Ads, but I do want to redistribute some of my budget into social advertising. Any ideas?"

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Report Confirms Challenge for Businesses: Unmasking Anonymous Web Users
www.cmswire.com

Keeping a low profile 30 years ago meant putting the shades down, staying out of social clubs and avoiding phone calls. Virtually, the public hiding game is a bit trickier, and a new survey revealed most internet users are doing just that — trying to hide online. Read full story… Follow us on Twitter Join […]

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