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A New Twist on Social Media Countdowns from University of Vermont Women’s Hoops
feedproxy.google.com

Social media countdowns are all the rage in college athletics. The trick is to find a new variation to engage your fans and make your season-building social media countdown. The University of Vermont women's basketball Twitter feed did just that using the Wayback Machine. read more

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Socially Stephanie: Social Media Metrics and Reporting
feedproxy.google.com

"Dear Socially Stephanie: I am a community manager for a music technology company. I have stood firm in my belief that engagement/engagement rates were the most important measurement to track. Now, I am having doubts. Is brand engagement still the best metric to use for social media reporting?" read more

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cVidya Launches a Marketing Analytics Solution for MNOs
broabandtrafficmanagement.blogspot.com

cVidya launched a "powerful Marketing Analytics solution that will enable mobile operators to maximize revenue from existing services, improve customer acquisition and retention, and break into new markets. Able to analyze …

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Ogilvy & Mather launches consumer insights and analytics centre in …
www.digitalmarket.asia

Ogilvy & Mather is set to launch Marketing Analytics Centre of Excellence that aims to measures why certain brand campaigns are successful and others are not, in Singapore. The Centre, created by the agency with the …

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Twitter Falling Short for Marketers, but Potential Exists
www.information-management.com

just now Social Media Analytics. bit.ly/1dJpIOP #smm #socialmedia #marketing #analytics. just now RT @Endress_Hauser Liquiline Multichannel Transmitter Now Has #EtherNet/IP Connectivity bit.ly/1in9xKD #Pauto #Ethernet #analytics #analyse. just now …

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APAC CMOs Prioritize Content, Social Strategies
www.asiamediajournal.com

A strong majority of APAC marketers are measuring and testing digital campaigns (69%), with 80% confirming they are using marketing analytics and reporting technologies. However, the research showed that they lack the in-house or agency analytic skills …

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Twitter Can Now Target Any Ad to TV Fans
variety.com

Twitter said it teamed up with Nielsen's Marketing Analytics group to run a marketing-mix model for 30 U.S. consumer-packaged goods brands using syndicated sales and media data through a smaller set of variables. On average, when TV advertising is …

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Ogilvy & Mather invests in marketing analytics in Singapore
www.campaignasia.com

SINGAPORE – Ogilvy & Mather, supported by the Singapore Economic Development Board (EDB), has launched a Marketing Analytics Centre of Excellence to serve Southeast Asia. Ogilvy & Mather invests in marketing analytics in Singapore. From left: …

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