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Enterprise Web Analytics Tools 2013: Updated Marketer's Guide
marketingland.com

Terms such as “digital analytics,” “customer analytics,” and “marketing analytics” are increasingly being used to describe the multichannel integration and analytical capabilities that enterprises seek from web analytics tools. The report defines Web …

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Web Content: Is Yours a Complete Bore?
feedproxy.google.com

My kids and I got into a conversation about the rare occasions when school isn’t boring—what it takes, in their estimation, to make it exciting. Let’s have a look at what a couple of millennials can offer for insights on becoming an ace educator and thus, an effective content marketer.

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Sitecore Named a Leader in Gartner's 2013 Web Content Management Magic …
www.marketwatch.com

Sitecore brings together multiple components – content management, marketing automation, digital marketing, analytics, and business processes – into a single unified software platform, which marketers use to deliver outstanding results. According to …

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Pew Research: Social Networking Site Survey
www.cmswire.com

Percentage of adult social network users over time. Black is overall, blue is Twitter only. Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found. Read full story… Follow us on Twitter Join free newsletter View upcoming events […]

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WHY: The Most Important Question in Social Media
feedproxy.google.com

As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that […]

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A Cautionary Tale of Social Media Humor Gone Wrong
feedproxy.google.com

A Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots.

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eBay Enterprise and OrderGroove Partner
www.ecommercebytes.com

eBay Enterprise's marketing solutions include a suite of performance marketing channels, customer relationship management, marketing analytics and attribution, media mix optimzation as well as global digital agency services that provide strategic and …

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Which MLB Team has the “Best” Home Fans? And Who has the …
blogs.emory.edu

One of our favorite types of analyses at Emory Sports Marketing Analytics is to assess the brand equity (a proxy for fan intensity and loyalty) of sports teams. Today, we present our analysis of MLB fan bases. Thus far, in our …

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