Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here's how.
LinkedIn profiles are a great place to find an expert, as they contain the representation of the person in their own words and also give you a great indication of the expertise, the true value and insights that they can share on your subject of choice. Here's the kind of social proof you need to […]
Social media's integration into smartphones makes almost any introvert an extrovert, and businesses should not shy away from networks most frequented by mobile users, like Facebook, LinkedIn, Twitter, YouTube, and Instagram. Social media trumps one-way online marketing channels like email and banner ads since it allows a two-way conversation between a business and customer.
B2B marketers are gaining proficiency in measuring their impact on the business, yet most top corporate executives still aren't relying on marketing's performance results to make strategic decisions, and half don't even see the financial value of …
Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external …
It may just be that I’ve viewed this film too many times in the past two weeks, but I’m starting to feel like great content authors need to be more and more like Gatsby—boats against the current running faster and climbing higher to achieve real and authentic notice online.
Despite the Yahoo brand now being 18 years old, this latest logo feels like a backwards step. The whimsical elements of the logo, including the varying letter sizes and alignment of the exclamation mark, are at odds with the font they’ve used as well as the nasty bevel.
These are all 3 different books not available in India. I want to avail these ebooks. Authors are -Stephan Sorger (available as kindle and not as pdf!!