Brought to you by NGT Marketing Group
HERE0:3

Most Recent

The Dreamforce Emails from Fake Larry Ellison
feedproxy.google.com

This playful post postulates about what a Fake Larry Ellison might write about controlling the weather. "Congratulations to the Oracle Cloud Cover team. Today was a rainy mess. I suspect the reset of the conference is going to be a disaster if the rain keeps up." read more

10
Like
Save
For CMOs Big Data Can Lead to Big Profits
www.cio.com.au

ADMA board gets a shake-up · Telstra's four Ps of marketing analytics · General Pants launches interactive customer kiosks in-store · One out of seven people use social networks, study shows · Study: Slurs still litter social websites, but such …

2
Like
Save
Actuate sets out its stall with new messaging strategy
www.it-director.com

That said, Actuate does recognise this challenge and is investing in the recruitment and re-orientation of its sales force to build up its marketing analytics domain expertise and target more business users and departments. But if Actuate gets it right …

5
Like
Save
Big Data Can Help Marketers Unlock Up To $200 Billion
www.businessinsider.com

Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using these metrics well can …

9
Like
Save
cVidya Unveils Enrich Mobile Marketing Analytics Suite
www.lightreading.com

LONDON — cVidya, a leading provider of Revenue Analytics solutions for digital and communications service providers, today launched a powerful Marketing Analytics solution that will enable mobile operators to maximize revenue from existing services, …

8
Like
Save
Social Media as the No. 1 Catalyst for Consumer Behavior
feedproxy.google.com

BrightLocal performed a survey on consumer behavior that observed buying decisions about local products and services. The survey focused on North America, with 90% of responding residing in the United States and the other 10 percent in Canada. Unsurprisingly, online reviews had a distinct impact on local businesses. read more

3
Like
Save
How Hashtags Have Helped Attract More Followers
feedproxy.google.com

Hashtags are much more than a collection of letters and symbols. They can be powerful tools to reach new audiences, bring together like-minded individuals and create trending streams of conversation. Look at what #briskpic has done. Or #INBOUND13. Or #HeadlineHelp. read more

10
Like
Save
Telstra's four Ps of marketing analytics
www.cmo.com.au

Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective. That's the view of Telstra general manager …

9
Like
Save
The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/page/3071
LinkedIn