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San Diego Venture Group Names Anametrix a 2013 Cool Company
online.wsj.com

Anametrix, the first cloud-based, real-time marketing analytics platform, was named a 2013 Cool Company by the San Diego Venture Group. Anametrix is one of 30 companies to receive this honor and will be recognized at the 11th Annual Venture Summit on …

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The SMT Community Weighs In On The Introduction of Instagram Video:  #SMTNews Tweetchat Notes
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This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation!

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Socially Stephanie: LinkedIn Tips
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This week, SMT's social advice columnist gives guidance to a web designer in Dallas who is seeking to stand out from the LinkedIn crowd. Read on to see how your LinkedIn profile can make you or break you when it comes to employment.

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Tennessee, Metro Nashville incentives aim to keep show here
www.wbir.com

"It's a mutually beneficial relationship," said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. " 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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(PR) New Customer Analytics Video Series
online.wsj.com

… upsell/cross sell and customer lifetime value. Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas: — Customer Segmentation …

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Learn Best Practices For Pinterest Account Management [INFOGRAPHIC]
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Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular on the platform.

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ABC's 'Nashville' gets $13.25M in perks for season two
www.tennessean.com

“It's a mutually beneficial relationship,” said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. “ 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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The Device Dilemma
www.digiday.com

In a recent Digiday article, “How Tablets Have Changed Publishing,” Chris Reynolds, vp of marketing analytics at Condé Nast, explains that the migration to tablets is easier said than other mobile devices because “the form factor for tablets is so …

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