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Preparing for the W3C's customer experience data standard
econsultancy.com

It promises to massively simplify the process of rolling out new marketing, analytics and personalisation technologies, but what do site owners need to do to be ready for this revolution? The 'Customer Experience Digital Data Acquisition' standard aims …

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Pivot Conference 2013 Showcases Eight Exciting Companies in Its StartUp Alley
www.marketwired.com

"As we showcase the Anametrix Marketing Analytics solution at PivotCon, Anametrix is eager to demo how our platform makes it easy to finally quantify the ROI of social media efforts, the impact on revenue and how earned media fits into the overall …

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What Google's Hummingbird Update Really Means
feedproxy.google.com

If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google’s latest semantic algorithm update, should make everyone sit up and take notice. Hummingbird takes semantic search and adds three new levels to it.

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gartner a marketing analytics framework for cmos sponsor message
www.webmaster-rank.info

In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner's report: A Marketing Analytics Framework for CMOs, you'll learn about the 9 measurements your CMO …

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4 Inbound Marketing Analytics Metrics that Matter
www.b2binboundmarketer.com

How to measure your inbound marketing efforts to optimize your marketing and maximize the return on your marketing investment.

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Alpine Data Labs appoints chief marketing officer | peHUBpeHUB
www.pehub.com

“There is simply nothing like Alpine,” says Katrin Ribant, CSO at Datorama, a cross-channel marketing analytics company that recently received investment from Google Executive Chairman Eric Schmidt's venture capital fund.

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How CEOs Are Using Social Media
feedproxy.google.com

Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers. However, the majority of CEOs still are not on social media – a surprising 70%, […]

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3 Facebook Marketing Mistakes that Kill Results
feedproxy.google.com

Facebook marketing looks easy. But in reality, it's incredibly difficult. Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills. If you want to make Facebook marketing work for your organization, then somehow, someway, we need to figure out how to increase reach.

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