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Earlier this week Facebook announced changes to their promotion guidelines, which is exciting news for small business owners. In this post, we share five awesome Timeline contest ideas, along with some best practices and answers to questions we've seen since this announcement.
A new study conducted by UCLA is of great interest, because it combines the theories of behavioural science with social media, and looks at how social networks and online communities can contribute to healthier behaviours amongst men at risk of HIV infection.
It may have been a short work week but that didn’t slow things down at CMSWire. This week, we kicked off our month long focus on Big Data — we talked big data mistakes marketers commonly make and how smart marketers extract value from Big Social Data. Over in our information space we took another […]
Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital.
And while there are some great free analytics tools out there to use, such as Google Analytics and Webmaster Tools, some of the best and most comprehensive online marketing analytics tools are found in integrated marketing automation software such as …
Technology has changed our working practices and now allows us to be connected 24/7. We can Skype and email or Tweet work colleagues at weekends, but is there a danger having connectivity readily available hinders our efforts to gain a better work/life balance?
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?