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4 Tell-Tale Signs That You Don't Have a Content Marketing Strategy
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I’m an advocate of integrated working, so I’m all for SEOs and Social Media people creating great content; after all, it’ll make our jobs as Content Marketers far easier. However, there’s one tiny thing that’s really been bugging me of late: the omission of content strategy. read more

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Firm News Nov. 22. 2013
www.accountingtoday.com

cVidya, a provider of Revenue Analytics solutions for digital and communications service providers, launched a Marketing Analytics solution which will enable mobile operators to maximize revenue from existing services, improve customer acquisition and …

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7 Rules for Marketing a Start Up
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Analytics, Digital Marketing, Digital Marketing Analytics, Growth Hacking, Marketing, Startups, Technology News. Get Technology Newsletters: Subscribe. Digital marketers will be familiar with the Paid Owned Earned Media (POEM). You still need to know …

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O&M Opens Singapore Consumer Insights/Analytics Hub
www.mrweb.com

WPP-owned marcoms network Ogilvy & Mather (O&M) has opened a 'Marketing Analytics Centre of Excellence' in Singapore, which it says will turn Pan-Asian consumer insights into customised, targeted and measurable marketing strategies. Will Adeney …

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The Criteria of an Effective B2B Marketing Offer
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B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are a number of ways to stand out from the crowd, but one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action. read […]

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Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk
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The advent of marketing analytics and big data to make informed strategic decisions, profile customers more accurately, and track campaign results now provides marketing leaders with powerful decision-making ammunition. Companies such as HubSpot, …

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Analytics Don't Lie: Product Content is Content Marketing
www.business2community.com

Just over a year ago, HubSpot Senior Blog Strategist Pamela Vaughn, posted an article touting the importance of including product content in content marketing strategies. Her advice is more important than ever but, unfortunately, it seems to have …

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Social Media Tips for the 2013 Holiday Season
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Discover how marketers can use social media to better leverage their brands during the holiday season. First, consolidate your message across different marketing channels. So now that you’re offering free shipping you want to get out the message, right? Makes sense. Put that info where it matters most. read more

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