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ReachLocal (RLOC) Announces Quarterly Results
zolmax.com

ReachLocal, Inc (NASDAQ:RLOC) offers online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the small and medium-sized businesses (SMB) market.

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Darden Executive Education Announces Fall 2013-14 Open-Enrollment Portfolio
www.newswise.com

Marketing Analytics: Effective Resource Allocation will help executives translate marketing data into organizational action. The course will take place in Washington, D.C., 10-12 December. Participants will learn to use state-of-the-art analytics to …

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Alteryx to Showcase Its New Visual Analytics Product at the Tableau Customer …
online.wsj.com

Alteryx will also offer a Lunch and Learn session focused on implementing key analytic applications such as Multi-channel Analysis, Predictive A/B Testing, Marketing Analytics and Customers Survey Analysis, and others. Attendees can interact with …

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15 Essential Tips for Compelling LinkedIn Company Page Updates
feedproxy.google.com

LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? There are specific tactics that marketers should keep in mind that can dramatically increase engagement and overall reach.

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Facebook Hashtags: No Real Value Yet
www.business2community.com

And while there may be some lingering excitement about the possibilities of Facebook hashtags (mostly from a marketing analytics perspective), here's the truth: they don't offer any real value…yet. The idea of using and tracking Facebook hashtags is …

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Adometry Continues Rapid Growth With Record Start to 2013
www.marketwire.com

About Adometry Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution …

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Social Advocacy & Politics: Facts vs. Argument on Twitter
feedproxy.google.com

You have to make sure your audience sees your Twitter debate. If you always reply directly to your detractor, only the intersection of your followers will see your tweets. In order to ensure your primary audience sees your debate, mix in these tactics to your tweets.

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What A Horse Can Teach Marketers About Winning
www.forbes.com

Horse racing is a particularly timely and apt metaphor for what's going on in the fast changing worlds of marketing and media mix modeling, predictive analytics, advanced marketing analytics and, for that matter, big data. Marketing organizations are …

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