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Facebook Ads Can Impact Paid Search Marketing
feedproxy.google.com

Paid search marketing combined with Facebook Ads create a 1-2 punch that yields higher returns on ad spend, higher average order value, slightly better click through rates and a little lower cost per acquisition. Now we have to ask the magic question. Why? read more

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26 Helpful Emails I Get, Open and Read (and You Should Too)
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When I value a company’s content enough to want to know when they’ve made new stuff available, I use an amazingly old school “new” strategy. I give them my email address and they send me email. Email remains the king of online media. It’s the one platform everyone has and no one ignores. read more

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Big Data Can Help Marketers Unlock Up To $US200 Billion
www.businessinsider.com.au

Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using these metrics well can …

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Perspective Gained from a Week Away from Social Media
feedproxy.google.com

Believe it or not, while I took the week off of social media, the world kept spinning, my business survived, my face didn’t melt off, and no other catastrophes occurred as a direct result (as far as I know anyway). But I did gain some perspective I’d like to share while taking this bit of […]

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Australia leads the region for digital marketing excellence
www.cmo.com.au

Australia is leading the region when it comes to embracing and utilising digital marketing, but more needs to be done to build multi-channel customer engagement excellence and skill sets across the industry. These are the overarching findings of the …

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re: Opting Out of AT&T's External Marketing and Analytics Reporting
forums.imore.com

AT&T recently announced that it was joining the other wireless carriers in selling "anonymized" data to its advertisers. Fortunately,

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Interpreting Results: Absolute difference versus relative difference …
www.marketingexperiments.com

This is troubling given the significant number of marketers who use analytics to improve their messaging (67%) and make decisions (47%) according to the MarketingSherpa 2013 Marketing Analytics Benchmark Report (free …

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cVidya Launches Powerful Marketing Analytics Suite | LteWorld
lteworld.org

London, November 19, 2013 – cVidya, a leading provider of Revenue Analytics solutions for digital and communications service providers, today launched a powerful Marketing Analytics solution that will enable mobile …

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