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"Analytics is Critical" – Now What?
www.business2community.com

Analytics is a broad term. Relating it to marketing and customer intelligence requires some understanding of the many types or purposes of Analytics, like those listed below: Data Analytics. Business Analytics. Predictive Analytics. Marketing Analytics …

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Socially Stephanie: Social Strategy for Wedding Photographers
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It's June, and you know what that means: weddings! In this week's social media advice column, Socially Stephanie helps a wedding photographer find ways to attract new customers through social media and take advantage of branding opportunities.

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Power Matrix: Raising Awareness About New Energy Through Gaming
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I consider Siemens to be one of the most reputable and environmentally-conscious companies around. With their dedication to sustainability, it comes as no surprise that they would raise awareness and teach people about new forms of energy through a new, fun game called Power Matrix.

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7 Best Privacy Practices for Companies Managing Customer Data
data-informed.com

San Francisco Recruiter's Predictive Analytics Target Tech Talent · 5 Questions Social Media Marketing Analytics Can Answer · How Zillow Turned Scattered Data into a Growing Business · Fast Database Emerges from MIT Class, GPUs and Student's …

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An Introduction to Big Data Application Development and MapReduce
data-informed.com

An Introduction to Big Data Application Development and MapReduce · Land O' Lakes Analytics Platform Sows Sales Growth with Farmers · San Francisco Recruiter's Predictive Analytics Target Tech Talent · 5 Questions Social Media Marketing Analytics Can …

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How real-time analytics help email marketers
www.btobonline.com

The Direct Marketing Association last month released its “Statistical Fact Book 2013,” and one key finding came as no surprise: A quarter of marketers said the biggest challenge they face is analyzing data. The second biggest hurdle is applying that …

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Hacked! Protect Yourself Against Social Media Hackers
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Most marketing communications departments have a process for internal or external crisis – but how many people ever face the actuality their Twitter or Facebook account might get hacked!? Why wouldn’t you think that? It’s the internet and that’s what the “bad guys” use the internet for causing havoc and unleashing giant, man eating crabs!

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6 Uncomplicated Social SEO Tips for Small Businesses
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The key to an SEO friendly social media profile is to be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.

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