Brought to you by NGT Marketing Group
HERE0:4

Most Recent

Don Draper Has Left the Building: The Rise of Data-Driven Marketing
stream.wsj.com

They may be well-trained in creative development and marketing communications, but there were probably few or no courses in marketing analytics or digital marketing when they were in school. And there simply aren't enough capable marketing quants to …

8
Like
Save
The Future of Hashtag Analytics #herewego – Direct Marketing News
www.dmnews.com

Marketing analytics tools such as hashtags.org or twtbase.com are available to help marketers better understand the impact of hashtag usage, understand the specific benefits they bring in terms of traffic generation, identify …

2
Like
Save
[SEER Event] Marketing Analytics: Proving and Improving Online …
www.seerinteractive.com

Appropriate for all levels of marketing professionals, this SEER event will focus on the core principles of Marketing Analytics: setting measurable goals,

6
Like
Save
2013 Email Marketing Calendar [INFOGRAPHIC]
feedproxy.google.com

Our friends at ExactTarget have published a great infographic that details dates for every company – especially retailers – to prepare some campaigns for. Consumers love sales… and holiday sales are king! Here’s a rundown of the major dates for United States throughout 2013.

2
Like
Save
Facebook Hires Its First Chief Marketing Officer Gary Briggs
feedproxy.google.com

The social giant has appointed its first Chief Marketing Officer (CMO), Gary Briggs, reports Ad Age. Briggs had switched from his role as VP of consumer marketing at Google to CMO at Motorola and will replace Facebook’s VP of product marketing Eric Antonow.

5
Like
Save
Taming the Wild West that is mobile free-to-play
www.polygon.com

Chetham Ramachandran is the CEO of Playnomics, a company that specializes in marketing, analytics and helping developers engage players and monetize their games. He echoes Murphy's sentiments, explaining that while some developers can certainly …

5
Like
Save
Ad giants merge to avoid becoming data dinosaurs
www.citeworld.com

Annalect provides marketing analytics, specializing in brand, motivational and data sciences. VivaKi is an automated ad exchange that leverages Publicis' global scale to make ad purchases across traditional and new media for its clients around the world.

4
Like
Save
OpenView, Data Point Capital Betting on Metrics in Fickle VC World
www.xconomy.com

OpenView (which is not an investor in InsightSquared) will provide the startup's sales and marketing analytics software to its portfolio companies. In addition, OpenView Labs, the venture firm's consulting and support arm, will use the software …

10
Like
Save
The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/page/3068
LinkedIn