Summer has officially ended and we are kicking off this fall season with a list of some must read features for you to enjoy this weekend. In the customer experience space, we talked content quality vs quantity and the magic 8 ball of customer-focused analytics. Over in information management, we learned about the sexiest part […]
Adobe research indicates marketers don’t know what they’re doing. Or possibly, they know what they’re doing, but don’t know if they should be doing it. In this article, we'll examine what's turning marketers into insomniacs as digital marketing continues to completely change the landscape.
The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses.
This blog series explores key tactics and strategies for implementing #socialselling by empowering sales teams to start using social media and reap the benefits. Let's start with the most obvious and widely used social network for social sales, LinkedIn.
I spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it — by engaging in clumsy one-way promotion.
The Google+ hashtag (or ‘pound sign’ if you’re American!). There to help you find similar content, make your content more discover-able and give your content more context… but how about helping your content get more exposure in the organic SERPs? No? Well, yes actually!
Once upon a time, if you wanted your own website, you either had to speak fluent Internet, or write a large check to someone who did. However, thanks to the laundry list of companies and services that have sprouted over the last five years — like Weebly, Wix and Squarespace, to name a few — […]
Marketing analytics company, YieldBot, conducted a study on social media referral traffic to leading publisher sites and found that Pinterest dominated with 85 percent. However, when it comes to advertiser click through rates (CTR), Facebook is three …