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Marketing Analytics: How dual control testing can help curb doubts …
www.marketingexperiments.com

In online testing, there are plenty of things that can that can make your tests look conclusive when they are actually flawed. So read on to learn how using a double control can help boost confidence in your data.

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Buy Tech Products on Launch Day at Your Own Risk
www.cmswire.com

Today’s Microsoft Xbox launch comes with a required two-gigabyte update to access the most basic of the console’s features. Owners are effectively left with an expensive lump of plastic and silicon without it. Similar mandatory or essential updates were needed for Sony’s PlayStation 4 and the Nintendo Wii U. Even Apple’s latest iPhone 5S had […]

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Microsoft Introduces Simple External File Sharing for SharePoint Online
www.cmswire.com

Microsoft has just added some new functionality to SharePoint Online that will enhance its ability to share information not just around the enterprise, but also outside the firewall. The new functionality should also help it combat the rise of file sharing applications. Read full story… Follow us on Twitter Join free newsletter View upcoming events […]

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7 Questions About Facebook's New Star Ratings System
feedproxy.google.com

Facebook is an amazing company that has changed the world in many ways. Their legacy is secure. But it is equal parts frustrating and irresponsible that a company with such a stranglehold on our collective attention continues to lob trial grenades around like they were cotton candy. read more

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How to Run a Contest on Facebook Without Fear of Your Business Page Getting Shut Down
feedproxy.google.com

Running a contest on Facebook is one of the best ways to get and keep fans. Let’s face it – many people are fans based on what they can get out of it… and there is nothing wrong with that. What would be wrong is not responding to what your customers are demanding. read more

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The forces shaping tomorrow's agency leaders
www.campaignasia.com

Sheraton Macau calls regional media pitch · Ogilvy & Mather invests in marketing analytics in Singapore · Lend your insight to the Marketers' Outlook Survey: You might win a 32GB iPad Air · Asia says: 'Make mine a single malt' · Brands risk a crisis …

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Ogilvy & Mather launches new consumer insights and analytics centre in …
www.menafn.com

Nov 24, 2013 (Menafn – M2 PRESSWIRE via COMTEX) –A NEW marketing analytics centre which measures why certain brand campaigns are successful and others are not will be launched in Singapore. The Marketing Analytics Centre of Excellence will …

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How Your Local Business Can Use Pinterest to Increase Foot Traffic
feedproxy.google.com

Create a board that will resonant with your audience. Since you're a local business, you want to think locally here. This could be a local guide to Main Street where your shop is located, an itinerary for out-of-towners, or, if you're a larger place, you could create a scavenger hunt. read more

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