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(PR) New Customer Analytics Video Series
online.wsj.com

… upsell/cross sell and customer lifetime value. Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas: — Customer Segmentation …

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Learn Best Practices For Pinterest Account Management [INFOGRAPHIC]
feedproxy.google.com

Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular on the platform.

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ABC's 'Nashville' gets $13.25M in perks for season two
www.tennessean.com

“It's a mutually beneficial relationship,” said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. “ 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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The Device Dilemma
www.digiday.com

In a recent Digiday article, “How Tablets Have Changed Publishing,” Chris Reynolds, vp of marketing analytics at Condé Nast, explains that the migration to tablets is easier said than other mobile devices because “the form factor for tablets is so …

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Twitter Blows Up After Supreme Court Ruling
feedproxy.google.com

Many people anxiously awaiting the decision of the Supreme Court, including myself, turned to social media for answers. Tweets such as “DOMA struck down! Great step towards equality!” and “DOMA unconstitutional!” were all over twitter! Obama started trending as well as hashtags such as #MarriageEquality and #LoveIsLove.

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Ad agency success doesn't come through conformity
www.campaignasia.com

More Headlines. Unilever selects OgilvyOne as Axe's digital agency in Indonesia · Marketing analytics: it's now or never · H+K Strategies Malaysia to draw on its network's digital talent · Brand-Building Series: Avoid the jungle brief, the prison brief …

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Internet Hall Of Fame Innovated Itself by Inducting Richard Stallman, Aaron Swartz and Jimmy Wales
feedproxy.google.com

The Internet Hall of Fame has announced this years inductees, including influential engineers, activists, and entrepreneurs who changed history through their vision and determination. The ceremony is to be held in August in Berlin.

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Case Study Shows Google+ Sign-Ins Are Working, Increased Snapette Sign-Ups By 16%
feedproxy.google.com

One developer feature Google is really stressing these days is Google+ Sign-in, the company’s recently launched authentication tool for third-party sites and mobile apps. While the company will continue to support its standard Google Sign-in tool as well, it’s pushing hard to get users to switch to its new system. The Google+ version has the […]

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