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Why General Motors Went Green (But Not Cloud)
www.informationweek.com

Plus, GM needs its data centers' computing capacity to be highly integrated into GM operations, serving application and data needs from car design to manufacturing to marketing analytics. GM is in the first year of a three-year plan to insource nearly …

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Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics
www.cmswire.com

First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn't enough, what about social, mobile and digital disruption? Then of course there's the (ubiquitous) marketing ROI …

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CEO: Mission to 'Democratize' Digital Marketing for Strong Web Experience #KenticoConnection
www.cmswire.com

When we caught up with Kentico last month to discuss how the Web experience management vendor is handling personalization, we learned that it bakes digital marketing into its system’s core through Kentico CMS 7 in its Enterprise Marketing Solution.  Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new […]

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Foursquare Draws Potential Investors
feedproxy.google.com

In 2011, investors gave Foursquare a value of $600 million. Unfortunately, up until now, Foursquare has failed to deliver on predictions of their success, bringing in only $2 million for sales in 2012. The company was able to continue testing their business model by raising $41 million in investments in April, and with a new, […]

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Socially Stephanie: Growing Your Blog Audience
feedproxy.google.com

"Dear Socially Stephanie, I run a small online business that teaches students how to write better essays and prepares them for the SAT Writing section. How do I get a bigger audience for my blog? And do you have any ideas where I should spend my limited advertising money to reach the most number of […]

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Marketing Automation Provider ExactTarget, on a Roll, Launches New Email …
www.cmswire.com

With the dust settled from Salesforce.com's acquisition of marketing automation provider ExactTarget in July, and following this week's announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new …

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The Social Shake-Up Spotlight on the Expanding Skillset of the Marketer of the Future
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The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta sought to explore whether or not a "Frankenmarketer" would ever be created.

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Bringing youth back
www.julesburgadvocate.com

Schroeder gave examples of successful community ideas, such as mailboxes for graduating students, and an entrepreneur month for upper elementary school students to come up with their own small business ideas. The message from Schroeder was clear: …

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