Yahoo is reportedly going to make its Katie Couric-hosted talk show announcement on Monday, according to a new report from AllThingsD’s Kara Swisher, supported by an earlier article from the NYT. Swisher is known for having an inside track on Yahoo information, and previously reported that a partnership between the two was in the works. This […]
Editor’s note: Matt Turck is a managing director of FirstMark Capital. Follow him on Twitter at @mattturck. Almost 15 years ago, a friend of mine at McKinsey spent a few nights writing a document called “The Battle for the Home”. The thesis at the time was that with broadband, the home PC was gradually going to challenge […]
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics. Today's marketing departments must think "mobile first," according to Adobe. The reason is …
There’s a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing. Same goes for writing guest blog posts – if content marketing is your strategy, mastering website selection for where to place that content is essential. read more
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. read more
Marketing Analytics: Some Food for Thought. Posted on November 20, 2013 by Mela. In today's continuously evolving economy, evaluating Marketing and Communications activities has become part and parcel of nearly every business – big …
As B2B spending trends head upward, tracking needs to grow equivocally, which it’s not. As we sneak our way towards 2014, incremental strategic changes need to be implemented into what we’ll dub as B2B lead nurturing strategies for 2014. read more
Customers of one of Sprint's 100+ MVNOs may not even realize they're using the Sprint network, but the carrier is very much involved behind the scenes, running the services, enabling the various business models, and supporting the customer experience.