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Dachis Group Launches Real-Time Marketing Platform
www.prnewswire.com

Measurement – Real-time marketing moves too quickly for traditional means of marketing analytics. The Nielsen set top box or monthly brand survey don't provide the granular insight that brands need to optimize tactics and prove ROI. Dachis Group's …

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Resources for Modern Marketers: What Should You Be Reading?
feedproxy.google.com

Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They Retweet” and based on research by Leadtail and Netbase, it’s a handy post that bubbles up the best resources based on which are shared most often, […]

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The Problem With Marketing Analytics – AscendWorks
ascendworks.com

Marketing analytics working. Are your analytics rooted in results? The promise of big data companies is that they can look at your behaviors and manipulate your decisions as analysts. Working through analyses should turn …

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7 Reasons to Tell Your Brand's Story
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Most of the best marketing and advertising is a form of storytelling, even if it’s just a 30-second commercial. When we watch television, we avoid the commercials as best we can. Commercials are an intrusion; a reason to leave the room or change the channel.

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Creating Magical Moments: The Lost Art of Marketing
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Simply put, brands need to work harder to craft magical moments to create everlasting loyalty to your product or brand. Yes, it’s a moving target, but if you’re not afraid to embrace emerging social tools and shed your fear of failure, the joy, surprise and delight of your customers will be nothing short of magical.

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For the hack of it
www.research-live.com

By 9pm, Jaysen Gillespie, a director of financial and marketing analytics at Criteo North America was declared the online winner, with a score of 0.19028. The in-person winner was a team of MIT students – Alex Levin, William Li and George Tucker – who …

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How To Measure Content Marketing Success [INFOGRAPHIC]
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How does one measure if their content marketing efforts are paying off? According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.

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Bird-B-Gone, Inc.(r) Hires New Marketing Specialist
www.sfgate.com

Her responsibilities will include corporate and social communication material development, marketing project management, marketing analytics, and business expansion. “Ashley has considerable experience in developing and executing strategic …

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