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Social Selling and the Power of 3: A Winning Recipe
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They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3×3 Rule, The 3-Approach, and The 3 […]

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Mindshare adds Japan and Korea CEO duties to Karl Cluck's remit
www.campaignasia.com

SoLoMo Gala in Singapore · Group of senior marketing executives depart SingTel · Ogilvy & Mather invests in marketing analytics in Singapore · The forces shaping tomorrow's agency leaders · Australia's Margaret River Gourmet Escape leaves social media …

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Best Thinkers: Talking Real-time with Peter Kim, Yum Brands and the W
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Peter Kim, author and head of solutions architecture at Dachis Group, Andrew Ashton from Yum Brands, and Pablo Henderson from the W Hotels Group joined me on Thursday to talk about real-time marketing. Listen to the replay of the webinar when you have time, but until then, here are some primary takeaways. read more

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Pursway Purchase Influence Data Reveals Retail Shopping Trends
www.ecommercebytes.com

Pursway, an innovator in big data marketing analytics, today shared key trends based on its proprietary relationships database of more than 100 million U.S. consumers and their social relationships and Pursway Influence Value Order (PIVO) technology, …

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Retailers Battle It Out on Social for Black Friday Supremacy
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Research reveals which retailers have the social media edge going into Black Friday. Among the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27% of the total shares by fans on this all-important platform. The next nearest competitor is QVC with 9% of the shares, followed by Macy’s and […]

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Big Brand Theory: Boston Celtics
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Brands that attract fanatical devotion – what you might call "love brands" – often play by a different set of rules when it comes to social media. This was emphasized recently when Peter Stringer, head of the Boston Celtics' social media, shared some of the team's tactics at SMX Social. read more

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Expect Positive Data Flow from Twitter
www.benzinga.com

Robert Peck emphasized Twitter's "natural fit" for ad products and expects the company to see optionality upside from new ad units. Nielsen Marketing Analytics and Twitter's recent data study showed that "placing a Twitter ad shortly after a TV ad led …

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How CMOs Can Get CFOs on Their Side
blogs.hbr.org

In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line. To date, however, the reality of marketing analytics has fallen …

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