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Big Data Usage Benchmarks and Performance By Industry [Chart]
blog.eloqua.com

According to The CMO Survey, approximately 5.5% of marketing budgets currently are spent on marketing analytics, and this is expected to increase by 58% in the next three years! Capturing, analyzing, and visualizing large …

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The Power of Brand Management
thefinancialbrand.com

Three of 10 FIs in this segment believe that their organization's marketing analytics capability is a strong contributor to their overall marketing performance, in contrast to 13% of Brand Management Contenders, and just 6% of Brand Management Laggards …

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Interview with Tim Minahan, CMO of SAP Cloud
feedproxy.google.com

Traditional relational or structured data from internal transactional systems may have served as the foundation for marketing efforts in the past, but the unstructured and community-generated information accessible through social media is the future.

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Tweetchat Tomorrow: #SocialShakeUp Preview
feedproxy.google.com

Welcome to the world of social media, where the neon sign still blinks: BETA. For all of you willing to explore the boundaries of the BETA of social business, and who feel like you have something to contribute to this discussion, you’ll find your fellow travelers gathering for a pre-conference discussion on #smtlive tomorrow at […]

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Mumbrella360 recap: Gender Equality: Put Up or Shut Up
mumbrella.com.au

In this week's video recap from the Mumbrella360 conference, Cathie McGinn moderates a panel including producer Anita Jacoby, Ian Perrin, CEO of Zenith Optimedia, Peta Southcombe, marketing analytics manager at Maxus and publicist Elly Michelle …

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Searching for Social ROI? Talk to Ted
feedproxy.google.com

Finding a linear relationship between social media activities and sales, is surprisingly challenging. However, as Ted Rubin explains, there is a return to be had from social media if you do the right things. "Good will cannot be measured, but factors of RonR can. Lifetime Value of a Customer, Average Order Value, and Frequency of […]

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New CMO Solution Launched by SAP and Accenture
risnews.edgl.com

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external …

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Fanzy's 4 Fan Engagement Mistakes to Avoid
feedproxy.google.com

Fanzy works with organizations to reward top consumers for amplifying brand awareness, turning top fan influencers into evangelists. In working with thousands of brands, Fanzy has identified four essentials of influencer engagement best practices for driving the best ROI from social media marketing.

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