In this interview, Bryan Kramer and Jeremy Gutsch, of TrendHunter.com, look at building communities around the world that help to spot and translate the largest trends around the globe.
Adobe's purchase of Neolane may shake up the Marketing Cloud space more than Salesforce's acquisition of Exact Target. You cannot ignore the potential Adobe now has to be that one-stop shop for digital marketers in the enterprise needing to pull all phases together – online and offline. They own the market for content creation/optimization tools […]
"The Internet is to some extent exchanging convenience for freedom, but that is also a simplistic perspective," says Keith Curtis. "The Internet is changing everything: education, business, science, culture. How many know of the Harlem Shake phenomenon? That is a trivial example, but it demonstrates a global mind and that physical distance is no longer […]
Microsoft went big on pushing cloud services this week at its Build conference, but today it was dealt a blow for how it might get to market them in Europe. BSkyB, the pay-TV broadcaster partly owned by News Corp., won a judgement in the England and Wales High Court against the U.S. software giant for […]
Your content should first of all focus on how useful it is to the receiver: you should try for ‘actionable usefulness in a single idea’, whenever possible; such an idea should be able to move your audience, from reading to doing.
First, Twitter challenged Instagram’s editing capabilities by introducing their own eight filters last November. Now, Instagram fights back by introducing their new video feature. Now let’s compare, because we all know, with the 15 apps you are participating with daily, there is no way there is room for TWO video apps on your phone.
Over the last few years, the social media revolution has completely redefined marketing. The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time […]
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