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The Big Brand Theory: Ford Motor Company Taking Content Seriously
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Content is playing a key role in Ford's strategy. As Scott Monty told me, "our marketing is moving away from a campaign mentality, to an 'always-on' mentality. That requires a lot of content." Their experiments are providing us with case studies and templates for successful approaches to what is at the heart of the social […]

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Marketers: Assess Your Engagement Scoring Ability
www.marketwatch.com

Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a …

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5 Pitfalls with Email Marketing Campaigns—and Ways to Get Around Them
data-informed.com

Software executive Ran Shaul tells a tale that should make email marketers cringe: He knows companies that have millions of customers they can't communicate with anymore because they have abused their email marketing channel. They sent weekly …

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Myths Around Hadoop Exposed!
www.efytimes.com

Or, as Prateek Gupta, a data scientist with marketing analytics firm BloomReach said: "Hadoop is not a replacement for a database system, but you can use it to build one." as per www.datamation.com. 3. Hadoop – Too Risky for enterprise use. Hadoop is …

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Breaking Bad … Content Marketing Habits
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In honor of Walter White and the terrible habits he picked up while building his meth empire, I invite you to focus on something we can control: our own bad habits. And since this is a blog dedicated to content marketing, here are 6 habits we marketers need to break … badly. read more

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Azimo Raises $1M Seed Funding To Take Its Money Transfer Service To Europe
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It seems there’s still money be made in money transfers. Azimo, the UK-based social money transfer service that competes with legacy players Western Union and Moneygram, and to a lesser extent, PayPal, has raised just over $1 million in seed funding from the European arm of VC firm eVentures. Existing angel investors also participated in the round, […]

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Will Having The Same Product Details As Another Site Create SEO Issues?
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There are literally hundreds of things you can do – on page – to add more value to your listing than the competitor’s listing. Get creative! If you are only pulling in an Amazon/Ebay/Clickbank listing for an item, it’s likely your site will be penalized, unless you add extra value. read more

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Can Social Networks Contribute to Responsible Tourism?
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Responsible Tourism is tourism ‘that creates better places for people to live in, and better places to visit’. Responsible Tourism is about industry role-players in the tourism sector, including destinations, taking responsibility for achieving sustainable development through tourism. read more

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