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How to Make the Most of LinkedIn Groups
feedproxy.google.com

With over 1.5 million LinkedIn Groups, it can be difficult to find relevant groups and determine which ones might be the best for you to join. It is also important to find groups that are well-managed. Unfortunately there are many LinkedIn groups that are not. read more

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Twitter share price: company launches ad tool that targets TV-related discussions
invezz.com

A study conducted in partnership with Nielsen's Marketing Analytics group has found that when TV advertising is paired with Twitter paid media, it generates between 8 percent and 16 percent more sales and increases purchase intent by 58 percent.

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Twitter Makes It Easier For Networks To Target TV Viewers
socialnewsdaily.com

Twitter also shared data from partnerships with MarketShare, and Nielsen's Marketing Analytics group. When Promoted Tweets are ran alongside TV ads, there is a 36 percent decrease in cost per incremental acquisition from TV advertising. When Twitter …

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TV advertising becomes 36% more effective when paired with promoted tweets
www.thedrum.com

Additionally Twitter partnered with Nielsen's Marketing Analytics group to run a marketing mix model for 30 US Consumer Package Goods (CPG) brands using syndicated sales and media data through a smaller set of variables. This found that when TV …

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Twitter Targets TV Conversation
blogs.wsj.com

… audience that so far delivers only a quarter of Twitter revenue. In its announcement, Twitter highlighted a recent study it conducted with Nielsen's Marketing Analytics group that found that placing a Twitter ad shortly after a TV ad led to 8% to …

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Alpine Data Labs appoints chief marketing officer – peHUB
www.pehub.com

“There is simply nothing like Alpine,” says Katrin Ribant, CSO at Datorama, a cross-channel marketing analytics company that recently received investment from Google Executive Chairman Eric Schmidt's venture capital fund.

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Marketing Analytics: How dual control testing can help curb doubts …
www.marketingexperiments.com

In online testing, there are plenty of things that can that can make your tests look conclusive when they are actually flawed. So read on to learn how using a double control can help boost confidence in your data.

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Buy Tech Products on Launch Day at Your Own Risk
www.cmswire.com

Today’s Microsoft Xbox launch comes with a required two-gigabyte update to access the most basic of the console’s features. Owners are effectively left with an expensive lump of plastic and silicon without it. Similar mandatory or essential updates were needed for Sony’s PlayStation 4 and the Nintendo Wii U. Even Apple’s latest iPhone 5S had […]

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