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The Accidental Narcissist and the Future of [Connected] Customer Engagement
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In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences is the person living and sharing them in real time.

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Facebook Thumbs up to Scam Ads
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Eight days after reporting a blatant scam involving outrageous claims, a fake website and identity theft Facebook has taken no action to remove or ban the prolific advertiser proving their pursuit of advertising revenue shadows their commitment to socially and ethically responsible business practices.

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Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs
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Evergage, the start-up that launched at TechCrunch Disrupt New York in 2012 under the name Apptegic, has been quietly building its business for a year and is now launching a freemium model to help companies improve the click-through rates on their websites without the need for hiring a developer. Though the name has changed, in […]

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The Sound of Illiri Connects the Mobile Experience
www.cmswire.com

While mobile devices can facilitate engagement on the go, connecting mobile devices together is usually left to connecting via a hotspot or bumping phones together. But being that we’re mobile, what if we could establish instant, secure connections between devices even when we’re not near each other? Enter Illiri. Read full story… Follow us on […]

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Forrester: Mobile Engagement Is More Complex Than Any One Provider's Capabilities
www.cmswire.com

Creating apps for mobile devices is not just about software development, but about creating engaging experiences. A new report from Forrester Research assesses the capabilities of what it calls the leading “mobile engagement providers” — and finds that no major vendor currently has all of the required skills. Read full story… Follow us on Twitter […]

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Dachis Group Debuts Real Time Marketing
www.cmswire.com

Dachis Group has debuted its appropriately named Real Time Marketing tool for engaging people across channels as it happens, and it includes the ability to target the right conversations and optimize campaigns. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Winners of the 2013 InsightExpress Awards Revealed
www.fortmilltimes.com

With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media.

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Data is the New Don Draper: the Rise of Analytics in the Marketing World
www.business2community.com

Growing concurrently with that developing space, the introduction of voice-based marketing automation tools began to become the go-to tool for providing multi-channel marketing analytics to measure revenue attribution and improve ROI, not just for …

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