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Social Advocacy & Politics: The Tweet of Email's Death Was an Exaggeration
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Before the advent of social media, short of over burdening people with repetitive email, we had to rely on other, more expensive or more filtered channels to create source amnesia. We could pay for ads (TV, radio, print, direct mail) to fertilize the market before sending out our emails, but that was an expensive proposition, […]

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DentsuBos, of Dentsu Network, Chooses #engagementlabs' #esuite™ (TSX …
www.marketwire.com

10, 2013) – #engagementlabs – a Parta Dialogue (TSX VENTURE:PAD) company – developer of #esuite™, a leading Social marketing analytics & monitoring solution, is pleased to announce that DentsuBos has chosen #esuite™ to serve their clients social …

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MediaMath Bloggers Discuss How to Measure & Apply Marketing Metrics That …
www.prnewswire.com

MediaMath's most recent blog posts take a closer look at the current challenges of marketing analytics, as well as offer some tips and real-world examples to help turn the information into opportunity. "Measuring the Right Metrics at the Right Time" …

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Bringing Big Data Analytics into Focus for Marketers: 3 Principles to Simplify …
www.cmswire.com

Think of all of the marketing data that potentially comprises a big data marketing analytics set. Without breaking a sweat, I can think of nearly 20 sets. Each set is comprised of dozens of variables and dimensions: Visitor and visit behavioral data …

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Apple Makes iLife And iWork Apps Free For Everyone, But GarageBand Won't Be Free
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Today at Apple’s iPhone event, Apple updated everyone on iWork for its mobile devices, announcing it has chosen to release its big-selling productivity suite iWork for free. Part of iLife, iMovie and iPhoto will now be free as well. The company didn’t say anything about GarageBand, so it’s a good assumption that it will not […]

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The Social Shake-Up Will Put Social Into Business Context and Point to the Future of Business
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Starting September 15, Social Media Today will seek to find all the ways that social media is changing the ways we act in the world at the Social Shake-Up. We will have perhaps the most stellar line-up of big-picture technology and social networking thinkers ever assembled in one place.

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Microsoft launches accelerator in Tech City for UK start-ups
news.idg.no

Some 119 companies – including Israel's recipe collecting platform "Kitchenbug" and America's marketing analytics platform "Buddy" – have already enrolled on the accelerator programme and Microsoft claims that 85 percent of them went on to secure …

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Why You Need Social Media Strategy
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I hope you can join us in Atlanta on September 15th, 2013 for a special 3-hour workshop as part of the Social Shake-Up, put on by our friends at Social Media Today. To receive a special discount for the conference and workshop, please click here and use the code: DRAGON. See you at the Shake-Up!

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