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Corporate Videos That Will Make You Cry
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When did corporate videos start giving movies like Titanic a run for their money? Traditionally, corporate videos had a reputation for being rather boring. Marketing departments went for the safe option – it worked, it was easy, not too risky, and therefore their jobs were safe. However, over time this view has changed. read more

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Using Indices For Digital Analytics: Opportunities And Pitfalls
marketingland.com

It's Marketing Analytics 101. But there is still some debate as to what an index is – and often, indices can be misused. But because each individual index can be used by marketers to help understand the effect of particular attributes (for example, age …

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B2B Marketing Platform Bizo Launches "Full-Funnel Analytics" For …
marketingland.com

B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track an.

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Ocean of Analytics: Leveraging multiple analytical platforms …
maassmedia.com

Most of the Business demand a 3600 view of how their business is performing and aim to grow their business with every angle. This requires multiple data analytical platforms like Google Analytics, Omnniture etc. Enterprises …

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The Age of Context: One of the Two Books You'll Need for Business [BOOK REVIEW]
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In their new book, The Age of Context, Shel Israel and Robert Scoble have updated the sweeping and ambitious look at marketing and media they co-wrote in 2005, Naked Conversations. Every business you have or can imagine will be shaped by what the authors are calling The Age of Context. read more

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Your Org Structure Is Incentivizing Bad Behavior.
www.linkedin.com

This is one of six challenges I address in my blog post, Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. I've created six simple venn diagram to expose a unique challenge (social media, measurement, content marketing etc.), and …

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The Big Brand Theory: Ford Motor Company Taking Content Seriously
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Content is playing a key role in Ford's strategy. As Scott Monty told me, "our marketing is moving away from a campaign mentality, to an 'always-on' mentality. That requires a lot of content." Their experiments are providing us with case studies and templates for successful approaches to what is at the heart of the social […]

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Marketers: Assess Your Engagement Scoring Ability
www.marketwatch.com

Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a …

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