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Pervasive Software Releases Pervasive DataCloud Summer 2010
eon.businesswire.com

Pervasive DataRush™ is an embeddable parallel-processing platform enabling data-intensive applications such as claims processing, risk analysis, fraud detection, data mining, predictive analytics, sales optimization and marketing analytics. For more …

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Crime Doesn’t Pay, Especially When You Confess Via Social Media [VIDEO]
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Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit…even if they do so unintentionally via a social media channel like Twitter or Facebook.

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A Lesson in Social Concept Testing: P& G STEAMBOOST Gets Mopped by Women Bloggers
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For a company that spends gazillions of dollars on market research, P&G’s Rosie the Riveter concept test for the steam mop campaign seems to have been “Swiffered” under the floor, literally. Angry and immediate reprisal from women bloggers might have been averted had P&G and its ad team also run a social media concept test […]

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The Big Brand Theory: Cleveland Clinic Employs News-You-Can-Use to Begin Social Relationships
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There are several things that make marketing in general different in healthcare. One is the overall mission. We are doing more than selling widgets. Our content can impact people’s lives and those whom they love.

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4 Tips For Guaranteeing Facebook Marketing Success
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In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different. Test different kinds of posts between text, pictures, video, links, polls, etc.

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Information Builders Users Share BI Dashboard, Project Management Tips
data-informed.com

Eight mistakes to avoid when implementing marketing analytics. Read the story ». A hallmark of successful analytics projects: unexpected insights. Read the story ». Information Builders supplies business intelligence, business analytics, and data …

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Make Data the Centerpiece of Campaigns with Marketing Analytics
www.business2community.com

Information is a key tool for companies – it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data and marketing analytics enables companies to respond to campaign performance …

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10 Tips for Writing Content that Ranks [INFOGRAPHIC]
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While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to your website or blog regularly.

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