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IBM to acquire Demandtec
evertiq.com

The acquisition of DemandTec will extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best price points and product mix based on customer …

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Mobile Payments: The Slow Road to Mass Adoption
risnews.edgl.com

One such offering comes from the partnership between Heartland Payment Systems and LevelUp, which combines mobile payment acceptance with value propositions such as unique loyalty programs, marketing analytics and even a white label app. Today's …

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How to Use Social Media to Find a Job
feedproxy.google.com

When thinking about finding a job using social media, most people think about LinkedIn – since it is a social platform for professionals who want to network, it definitely sounds like the safest bet for looking for jobs. However, there are other things that you can do and other social networks that can be of […]

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Social Media and LinkedIn On The Rise
feedproxy.google.com

While LinkedIn is on the rise, less and less businesses are using Facebook. In 2011 74% of companies were using Facebook, in 2012 that number declined to 67%. 2012 Inc. 500 also found that 63% of CEOs are contributing or taking ownership of some social media outlet.

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Dynamic mobile marketing tools for any business, any budget: QR Codes
www.qrcodepress.com

QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is …

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Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?
www.business2community.com

The tools for measuring everything are here now — starting with Google Analytics and going all the way through marketing analytics to CRM. If you're not doing it, it's because you don't really want to. Today, you have to be really motivated to corral …

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The Pedowitz Group Unveils Revenue Marketing Analytics Practice
www.demandgenreport.com

The Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and …

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eMetrics Summit, International Marketing Analytics Conferences …
www.emetrics.org

I'm a risk-adverse guy. I wear a seat belt. I pay my bills when they arrive. My passwords have at least one upper case letter, one number and one special character. Nevertheless, I have been most successful when I put myself …

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