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Why You Can't "Go Viral" (And What to Do Instead)
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One of the best ways is to "seed" a campaign is through business development. Identify larger communities, media properties, and influential people that also cater to your target audience. Then you partner with them by providing something they don't have, in exchange for something they do have (e.g. eyeballs). read more

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What Is Quality Content?
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Content marketing is quickly becoming the buzz word of the year and for good reason. It allows for brands to establish themselves as experts in their fields and coupled with the power of social media allows you to showcase the best your brand has to offer all while embracing the philosophy of providing usefulness. read […]

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Making a pitch for shared values in ad industry
gulfnews.com

More recently, social media, shopper marketing, analytics and mobile have joined the mix. Growth was off an extremely low base and gains were modest in the '60s, '70s and even into the mid-'80s. One brake on progress was the low literacy rates across …

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Social Advocacy & Politics: GOP Lawmakers Take to Twitter to Prey on Constituents' Ignorance
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Have you been following the Twitter debate among Members of Congress over whose filibuster was a bigger deal: Texas State Senator Wendy Davis's (D) effort to block a bill limiting women’s reproductive rights or Texas’s junior U.S. Senator Ted Cruz's (R) 21-hour effort to defund Obamacare? read more

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Google Analytics For Android Gets Card-Based UI, New Visualizations And Improved Real-Time Reporting
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If it’s a Google product and it’s on mobile, it’s getting a card-based user interface. The latest product to get this treatment is Google Analytics for Android. With today’s update, though, the app isn’t just getting a new look. It’s also getting a slew of new features based on feedback Google received from the 700,000 […]

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Twitch's $20 Million Investment Shows the Opportunities In Gaming Tech
www.cmswire.com

Twitch TV was created to cast live footage of PC and video games across the web. Now richer by $20 million, it points the way forward for increasing use of video (both live and recorded) and social media, while gaming continues to innovate in hardware and services that could impact any business or hobby.  Read […]

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Marketing Day: September 30, 2013
marketingland.com

The agenda features sessions on social media advertising, content marketing, analytics, and conversions, including: Facebook & Advanced News Feed Optimization Social For The Sale & […] Report: iPad Has “Passed The Baton” To Android Tablets ABI …

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Breaking Social Media Promotions with Irrelevant Prizing
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If you’re running a promotion for your business on social media – or anywhere really – you should take care to ensure your prizing structure is strategically relevant. Your prizing structure should work toward proving your brand’s promise. read more

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