Illustrated tweets allow Twitter users to sketch original images to send out to their followers, or doodle directly over photos in your photo gallery to share. At the time of writing, this feature is only available for "most Samsung tablets." Presumably the novelty does Samsung some good promotion-wise, and also allows Twitter to test the […]
Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment. read more
Social media creates an expectation of transparency when it comes to these types of campaigns. We expect to see the stories people post because we can. So when a campaign hides the stories they collect, it engenders suspicion. Not sharing all of the stories, even if you use a hashtag to collect them, is not […]
SINGAPORE – Ogilvy & Mather, supported by the Singapore Economic Development Board (EDB), has launched a Marketing Analytics Centre of Excellence to serve Southeast Asia. Published on 2013/11/23 . Filed under: Advertising.
Tweet · Buffer. Organic Marketing Analytics (OMA) Free 30 Day Trial · Tour · Resources · Pricing · Blog · Debunking Marketing Myths: How To Actually Get Stuff Done. Content marketers don't have it easy. In a sea of articles, …
Many marketers just browse through graphs in Google Analytics without gaining any insights. Find out 3 content optimization questions that Analytics can answer.
They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3×3 Rule, The 3-Approach, and The 3 […]
SoLoMo Gala in Singapore · Group of senior marketing executives depart SingTel · Ogilvy & Mather invests in marketing analytics in Singapore · The forces shaping tomorrow's agency leaders · Australia's Margaret River Gourmet Escape leaves social media …