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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
www.clickz.com

Big data is abuzz today when it comes to ongoing market strategy with companies like Facebook, Twitter, Amazon, Google, among others offering staple tools by selling ads, analytics, maps, discount strategies, and more to big brands. Using data to drive …

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Accessibility as Strategy: The One-Way Conversation is Dead
feedproxy.google.com

Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social customers, so rather than measuring how little time each customer service rep spends on a resolution or general communication, Zappos built a model where employees are rewarded for spending more time conversing with their customers.

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Social Advocacy & Politics: All Secrecy and No Privacy in the Surveillance Society
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In the wake of the AP and Verizon phone record scandals and the Supreme Court’s decision to allow DNA swabbing of people arrested for “serious crimes,” people are finally questioning tradeoffs between freedom and security.

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Kognitio and Celebrus Technologies Collaborate on Digital Marketing Analytics …
www.globenewswire.com

NEWBURY, Berkshire, U.K. and NEW YORK, June 11, 2013 (GLOBE NEWSWIRE) — Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing, and Celebrus Technologies, provider of tag-free multi-channel digital big data …

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Facebook Ads About To Get A Big Facelift
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It seems strange to hear that Ads are getting more social with Facebook’s rollout of their new advertising platform. I mean, ads on Facebook should inherently be social, right? Well, Facebook thinks they can be better, and we love that about them!

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4 Tips for Providing Value to Your Social Media Fans and Leveraging the Network Effect [INFOGRAPHIC]
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The network effect is a phenomenon through which a product or service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters. Often the result of word-of-mouth testimonials, it can also be perpetuated indirectly through analysis of a network’s size and projected growth.

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Post Your Way To Facebook Success [INFOGRAPHIC]
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Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more […]

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The Best iPhone Productivity Apps of 2013
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The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.

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