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When Social Media Became Unavoidable
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In 2012, Facebook and Twitter boasted a combined user base of more than 1.5 billion users. With over 25 billion Tweets and 30 billion shared statuses a month on Facebook, social media has transformed how people share information.

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Pulse Group launches big-data firm Pulsate across APAC
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Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Starcom MediaVest China hires Vivian Zhu from Razorfish San Francisco
www.campaignasia.com

Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Ignite makes two management appointments
www.campaignasia.com

Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Branding for Small Business: Lessons from Big Businesses
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When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.

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Social Advocacy & Politics: Bill Clinton vs. Hillary Clinton on Twitter
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After resisting for years, both Bill and Hillary Clinton joined Twitter. Their welcomes were huge, with Hillary racking up over 440,000 followers within 36 hour. And Bill launched his Twitter presence with the Colbert bump, as Stephen Colbert practically shamed him onto Twitter on TV.

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Splitmo's Poker Night TV Offers A Perfect Use Case For Apple TV As A Gaming Device
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The Apple TV is already a game console, in case you didn’t know, and a new app from independent developer and AirPlay-focused startup Splitmo shows why. The company has just released Poker Night TV, its second app and first game, which uses AirPlay and the Apple TV to let up to eight players join in for […]

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iOS Winning More Mobile Ad Share In 2013, AT&T Losing Its iPhone Edge, Velti Reports
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Apple’s iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti. The firm saw Apple’s share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions. The iPhone 5′s share […]

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