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Google reaffirms 15% of searches are new, never been searched before
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Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Content and links: It really does take a village
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Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Evaluating PPC talent, part 1: Where to begin
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How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared… Please visit Search Engine Land […]

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Local search update: ‘Best’ filter invading the local pack
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We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ The post Local search update: ‘Best’… Please visit Search Engine Land for the full article.

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SearchCap: Google Project Owl, trillions of searches & local reviews
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Personal Branding Tips from 28 Experts [Infographic]
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This infographic incorporates some of the key lessons from Barry Feldman’s new book ‘The Road to Recognition’

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LinkedIn Reaches 500 Million Members, Adds ‘Matched Audiences’ for Ad Retargeting
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LinkedIn has announced that it’s reached 500 million members, and added in some new ad targeting tools.

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[Reminder] Live webinar: 5 hot trends in advanced analytics
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Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,… Please visit Search Engine Land for the full article.

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