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3 AdWords features you’re probably underutilizing
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Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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What’s next for technical SEO?
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As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. The post What’s next for technical SEO? appeared first on Search Engine… Please visit Search Engine Land for […]

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Study: 80% of Google Home results come from snippets
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But they aren’t always the source of answers for Google Home. The post Study: 80% of Google Home results come from snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The technology behind AI in PPC
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Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search. The post The technology behind AI in PPC… Please visit Search Engine Land for […]

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The Google Speed Update: Page speed will become a ranking factor in mobile search
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Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. The post The Google Speed Update: Page speed will become a ranking factor in mobile search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
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A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. The post FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages appeared first on Search Engine Land. Please visit Search Engine Land for […]

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Survey: Smart speaker ownership steals time from smartphones, TV, radio
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The study suggests there are about 40 million devices in US homes today. The post Survey: Smart speaker ownership steals time from smartphones, TV, radio appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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