The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article.
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business. Please visit Search Engine Land for the full article.
The company teases publishers with more traffic data and then retracts that offer. Please visit Search Engine Land for the full article.
Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit Search Engine Land for the full article.
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in […]
Customer experience software provider NICE has acquired Brand Embassy, a digital customer engagement provider. The company plans to embed Brand Embassy in CXone, NICE’s cloud CX platform. This will combine CXone’s analytics and AI capabilities with Brand Embassy’s platform. Continue reading…
Let’s begin with a bit of honesty. Sometimes things (and I’m not saying you do this, but you know someone who does) are presented as overly complicated to rationalize a large budget. Customer experience is complex, no doubt about it. Continue reading…