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Happy 21st Birthday Web CMS
www.cmswire.com

2017 is being proclaimed “the year of” for a number of digital marketing practices, but something I think worth celebrating here on CMSWire is that, by my reckoning, 2017 is the year the Web Content Management industry comes of age — and I wanted to kick off the celebrations. Continue reading…

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Analytics Buzzword Bingo: Which Solution Is Right For You?
www.cmswire.com

At this point, everyone understands the importance of and need for analytics.  But understanding the need and actually knowing how to go about leveraging analytics are two very different things.  Adding to the confusion is the ambiguity around the term itself. Continue reading…

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Aragon Research Sees Digital Work Hubs as Solution to Collaboration Tool Overload
www.cmswire.com

The overwhelming number of collaboration and content applications are getting in the way of employee productivity.  That’s the conclusion Aragon Research came to in a report it released today. The solution, the authors suggest, is for organizations to embrace “digital work hubs” to reduce the friction. Continue reading…

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Google is extending in-market audience targeting to Search campaigns
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Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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7 Ways to Boost Your Engagement on Instagram
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Here are some tips on how to boost engagement with your branded Instagram presence.

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Stop oversimplifying everything!
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The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet. The post Stop oversimplifying everything! appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Want more links? Be more likable.
feeds.searchengineland.com

Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. The post Want more links? Be more likable. appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google is testing 11 variations of black links in search results
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Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. The post Google is testing 11 variations of… Please visit Search Engine Land for the […]

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