Rocket Fuel, a major provider of Programmatic Marketing Platform, recently announced the hiring of Ben Saitz, as the company's very first Chief Customer Officer (CCO). The company has newly created this executive position in order to create better …
By now, any travel brand with a digital marketing strategy in place will have some role for Facebook in its overarching approach. And while we know organic reach is nowhere near where it once was, this doesn’t mean travel brands ought to forget Facebook outright.
Every time a customer engages with your company online, they expect each individual digital interaction to be a perfect or very similar match to their previous experience with your brand. Continue reading…
Many marketing and sales executives agree the need to understand buyers today is greater than ever. Markets and industries in B2B are still trying to figure out the impact of changing buying behaviors. There is heightened attention on customer acquisition – mainly because it has become a guessing game. read more
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition. The post Google bringing the Assistant to tablets and Lollipop Android phones appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Enterprise File Synchronization and Sharing (EFSS) vendors keep making news. And regardless of how brilliant some of it is, we can’t devote a single article to each new development that emerges every day. So while we covered Box earlier today, there are other notable developments that we don’t want you to miss. Read full story… […]
This year, artificial intelligence and machine learning underpinned nearly every paid search update. The post PPC 2017: Epic review of the biggest trends & updates in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.