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A Deep Dive Into Today's Advertising Landscape
feeds.mashable.com

Advertising has come a long way since the age of Mad Men. Digital marketing, which was a relatively new practice in the early 2000s, has become increasingly smart and sophisticated in this millennium. Different forms of advertising — such as native and mobile — are redefining the digital landscape and the way brands engage consumers. […]

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Journalistic Ethics: What Every PR Pro Needs to Know
feedproxy.google.com

We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. read more

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The iPhone: Greatest Content Generation Machine Ever
feedproxy.google.com

The iPhone: Greatest Content Generation Machine Ever March 04, 2015 72% of Americans are walking around with high definition cameras and high-speed internet connections in their pockets. Is your brand photo ready? Is your brand even photo friendly? Do you still try to communicate with your audience with words? Do you think of visuals as […]

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Janrain Founder Steps Down to CTO As New CEO Arrives
www.cmswire.com

After more than 11 years at the helm, Janrain  founder Larry Drebes is stepping aside for a new CEO.  Portland, Ore.-based Janrain, a provider of customer identity management solutions, announced today that Jim Kaskade is replacing Drebes, who will stay on as CTO. Continue reading…

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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo
adage.com

Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a new ad unit for …

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Should this dentist quit her job?
www.cnbc.com

In a new digital series, Roth takes on would-be entrepreneurs who want to abandon their careers for new small-business ideas. Here, she analyzes dentist Dana Fort, who, along with her doctor husband Brian, came up with tan idea for a "wiggle-free" …

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Google Analytics Simplifies Remarketing Set Up With …
marketingland.com

Accelerate Your Career with Marketing Analytics You Can Use · 5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch · Drowning in Data? Data Management Strategies That Drive Marketing …

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'Emirati LaunchPad' to assist UAE nationals in doing business
www.khaleejtimes.com

The Emirati LaunchPad will offer the opportunity to incubate a business idea through workshops, mentoring, potential for funding and a creative space to work. Dubai: Impact Hub Dubai, in partnership with Dubai SME — the agency of the Department of …

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