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The Negative Impact of Inconsistent Branding
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Branding consistency doesn’t mean that all communications from a brand should look identical, but there should be standards in place that help to ensure that both your messaging and visual branding is clearly and consistently applied.

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Pew Report Shows Parents Most Active on Facebook, Pinterest
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In the latest Pew Research report, analysts have looked at how parents use social media channels, providing a wide range of insights into what platforms they use, how they use them and who they’re connecting with. The report provides some great data on how social channels are being utilized by parents, insights that can help marketers better understand […]

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Hey Newbies: This Is How You Build A Relationship With Reddit
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​If you’re a marketer and are looking to understand Reddit, the first thing to know is this: Reddit hates you.

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Why You Need Video on Your Landing Page
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Adding video to your landing pages can be a great way to boost performance and here’s why.

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Why predictive analytics has changed forever
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There will be "skills and resource challenges" says James Fisher, vice president, marketing analytics at SAP. "If businesses can put the right investment into developing a data-driven workforce, alongside data-driven decisions, processes and …

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EXLServices To Buy Analytics Firm RPM Direct
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Nasdaq listed EXLServices Holding is buying insurance and healthcare marketing analytics firm, RPM Direct. The merger consideration for RPM is $47 Mn in cash plus contingent cash consideration of up to $23 Mn and approximately $4 Mn of restricted stock …

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Living on the data analytics edge: SEEK
www.cmo.com.au

… value of analytics,” he says. “Once people start getting a taste of what insight a lot of the analytical functions in organisations can provide for a business, the appetite grows exponentially.” Tags: Seekdata-driven marketingdigital …

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Socially Stephanie: How to Make Content "Go Viral"
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"Dear Socially Stephanie: I create really good content. But it's not getting the views or shares that I'd hoped for. How can I make my content go viral?" There is no magic button to make something "go viral." However, there are some ways to increase your reach and make the sharing contagious. read more

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