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It's the C-Suite's Turn: New Studies Show CEOs Need to Get Into Data-Driven …
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Conference Room When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more …

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The Pros & Cons of 10 Popular Business Models
www.business2community.com

I've written about online marketing a good bit because that type of content seems to be popular and it is one of my focuses as an online entrepreneur. But a few people have asked about making money and getting started in business, so I figured I'd …

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Build User-Centric Digital Experiences with Quality Research
www.cmswire.com

When you’re on the phone with an airline that lost your luggage, the last thing you want to see is a push notification from the airline with a promotion for a cheap flight.  You want your bags. Now. Continue reading…

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Trump: the Real-Time Marketing Master that the Pundits Dismissed
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Donald Trump has continued his rise in the US Presidential Election race, despite many repeatedly writing off his chances. How is Trump doing it? By utilizing real-time marketing and social media better than others. 

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9 Problems Keeping Your Online Community from Being Great
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Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Reach out to them and tell them what you’d like to accomplish with your community efforts. They may be able to help with their own personal networks, and later help to organize the community.

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Is SEO right for your business?
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Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. The post Is SEO right for your business? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Facebook Now the Number One Source for Political News – Study
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A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. While not overly surprising, the data does underline, yet again, Facebook’s relevance as a news and ifnormation platform, one that needs to be taken seriously.

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Facebook's New Set of Challenges: Post PRISM Concerns, Ad Network Problems, Privacy Policy Changes and More
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Today, despite Q2 results that made Wall Street smile and dropped the tension levels in the boardroom, Facebook is facing a new set of challenges that is making it sweat. Here's a look at Facebook's new challenges, from post PRISM concerns to security issues and more. read more

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