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Driver's License Delays Don't Mean Youth Dislike Cars
wardsauto.com

… says researcher Isabelle Helms, overseer of a new study, “The Next Generation Car Buyer.” The delay in getting a license doesn't mean kids aren't interested in ultimately buying a vehicle, says AutoTrader's senior director-research and marketing …

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Definitive Guide to Marketing Metrics and Marketing Analytics …
www.marketo.com

Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.

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Pinterest Etiquette: The Do's and Don'ts
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The very nature of Pinterest raises some significant issues about sharing images online that need to be carefully considered – the most important being copyright law. So how do you protect yourself from copyright infringement while also giving credit where credit is due? Here's a list of Do's and Don'ts.

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CMO of the Week: Sanjay Gupta, Allstate, on Being “In Good Hands” for 50 Years
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In this week’s edition of The CMO Club, Drew Neisser speaks with Sanjay Gupta, CMO for Allstate, to discuss how the company has been able to innovate while remaining anchored to its tried-and-true foundation.

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Employee Engagement: Fostering the Courage to Push Back
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The best leaders among us have learned to foster a culture where employees are not afraid to push back or share their thoughts, even though they may differ from those who they report to. These leaders look beyond the person and their imperfect approach to the feedback being given. read more

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Clickable – The Marketing ROI Dashboard Company …
www.clickable.com

The team at 1 Million by 1 Million Blog profiled Clickable under Deal Radar today: “… The new Clickable has recently launched Clickable Marketing ROI dashboard, which allows clients to combine paid marketing analytics …

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The Beauty of Analytics within Marketing Automation Software
www.smartthoughtssolutions.com

Marketing Analytics in Marketing Automation Software for Nonprofits. As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to understanding what went …

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Here's What Consumers Really Want to Know About Your Business
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What types of information are the most important to consumers when they make a purchase decision? Contributor Isabella Andersen examines in this post.

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