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How a Personal Blog Grew Into a Business and a Movement [PODCAST]
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Andrea Kuchinski had no pretenses of being a great writer – she started blogging simply to keep herself accountable for her weight loss. But the blog grew into a business, and then a movement – Andrea told her story in a new Social Business Engine podcast.

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Top 27 Actionable Content Marketing Tips for Digital Marketers [Infographic]
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This infographic outlines 27 content marketing tips from some of the best digital marketing minds on the internet.

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App fraud remains a $1B problem for marketers
www.marketingdive.com

Adjust, an app business intelligence company, looked at 400 million app installs and found that between 1.35% and 5.55% were fraudulent. For marketers this means some measure of advertising dollars spent on app install ads is wasted on false …

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5 Retailers Who Nailed It This Holiday Season
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Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social.

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Don't Dismantle Data Silos, Build Bridges
www.cmswire.com

I used to be a strident proponent of breaking down system silos. I took the stage at several conferences over the years to preach how tearing down walls between various pieces of technology across the organization helps deliver better customer experiences. But not any longer. Continue reading…

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Document Mgt Roll-Up: Facebook Quashes Its Email Service
www.cmswire.com

We saw a lot of action in the document management world recently, with Facebook closing the door on its much ignored email service, a rebranded Web Apps from Microsoft and a new Service Pack released by AvePoint aimed at improving data governance. Accusoft kept busy with the upgrade of its Prizm document viewer, while WatchDox […]

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The Content Marketing Challenges Sinking Your Ship
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Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want to summarize them […]

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How predictive marketing analytics is revolutionizing your department
searchcrm.techtarget.com

Although it's impossible to predict whether something will become viral before it's posted, predictive marketing analytics provide ways to make calculated predictions that increase the likelihood of capturing attention. Facebook, among others, uses …

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