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What Every Marketer Needs to Know About Local Social App 'Nextdoor'
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Nextdoor is a local social app which is on the rise in some communities. Here’s what you need to know about using it for marketing purposes.

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Larry Ellison Says Oracle Can Beat Amazon at Its Own Game
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Forget the signature V-neck sweater, black turtleneck and trousers. Yesterday Oracle CTO Larry Ellison donned a new uniform of polo shirt, beat up blue jeans and running shoes to share a message with the masses.  There was also a clicker involved, but we’ll get to that later. Continue reading…

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The Advertisers' Guide to Halloween [Infographic]
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This new infographic includes a range of Halloween stats and insights which you can use to help guide your marketing and paid social efforts.

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Anatomy of a Google search listing
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There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. The post Anatomy of a Google search listing appeared first on… Please visit Search Engine Land for the full […]

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4 Google Chrome Extensions to Help Boost Your Digital Marketing Efforts
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Here’s a listing of four Google Chrome tools which can help improve your digital marketing process.

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4 Key Steps for Utilizing Earned Media in Your Content Marketing Strategy
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Earned media can significantly boost your content performance – here are some tips on how to gather and utilize earned media in your process.

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Looking at marketing automation platforms? We compare 14 vendors
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Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced… Please visit Search Engine Land for the full article.

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AdWords Editor update supports Shopping Showcase Ads
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Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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