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3 Profitable Types of Social Media Ads
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There’s a wide range of advanced ad options available in social media. Here’s three ad types that can generate significant returns. 

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Twitter Adds Advanced Privacy Controls, New Data Collection Methods
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Twitter’s adding new ways to collect data on your interests, along with new options for you to control how such insights are used.

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Is it time to consider local marketing automation software?
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More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits… Please visit Search Engine Land for […]

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7 Selling Techniques for Social Media [Infographic]
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This new infographic from Healthy Business Builder outlines seven key selling techniques for social media.

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How to Use BuzzFeed-Style Quizzes for Social Media Marketing
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Quizzes can be a great way to generate more engagement with your content, and connection with your audience.

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2017 SEM growth hacks: Gain monster paid search growth using competitive data
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How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. The post 2017 SEM growth hacks: Gain monster paid… Please visit Search Engine Land for the full […]

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Google tests ‘highlights’ icons in the local knowledge panels
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Google is busy testing new features in the local listings. Here is one that shows fun icons. The post Google tests ‘highlights’ icons in the local knowledge panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Pinterest Adding Visually-Matched Ad Content to Search Results, Expanding Opportunities
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Pinterest is adding another element to it’s visual discovery options, adding visually similar Promoted Pins to search results.

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