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Artificial Intelligence Threats and Promises
www.cmswire.com

Artificial intelligence (AI) might evolve to the point where humans are no longer in control. Facebook was recently forced to shut down an experiment after two artificial intelligence programs began chatting to each other in their own language. Continue reading…

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A Digital Workplace Strategy Is More Than Its Parts
www.cmswire.com

In a world overflowing with content, tools and information, it’s easy to lose sight of the big picture — especially when that big picture comprises so many moving parts. A modern digital workplace strategy is composed of communications, people, process, ideas, information, websites, tools, systems, metadata and more. Continue reading…

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Google extends olive branch to publishers, lays out new focus on subscriptions
feeds.searchengineland.com

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 Brilliant Social Media Campaigns (and What You Can Learn from Them)
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Here are some key lessons from five effective social media marketing campaigns.

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3 Ways to Get Your Employees to Magnify Your Social Media Reach
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Your employees can be your best brand advocates on social – here are some tips on how to utilize social employee advocacy to best effect.

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12 Simple Steps for Writing an Awesome Blog Post [Infographic]
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This infographic outlines 12 key steps to help you create better blog posts. 

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Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]
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In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first marketing strategy – and why you need to do so.

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Are Home Service Ads the death of home-based businesses on Google?
feeds.searchengineland.com

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility. The post Are Home Service Ads… Please visit Search Engine […]

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