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Using search and social to support TV advertising
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Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. The post Using search and social to support TV advertising appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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7 unannounced updates to Google My Business we’ve seen in 2017
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Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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Now you can schedule offline conversion imports in AdWords
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Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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9 Tips on How to Find the Winning Formula for Your Social Media Posts
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Success in social is largely about finding your brand voice – here are some tips on how to do just that.

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5 Reasons Why You Need LinkedIn for Your Business
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Contributor Karen Yankovich outlines five reasons why LinkedIn is a critical business platform. 

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4 Simple Ways to Improve Your Social Media Marketing Strategy
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If you’re looking to generate more engagement with your social presence, here are some simple tips to implement. 

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4 Reasons Why You Need An Organic Social Media Strategy
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Social is becoming more pay-to-play, but organic engagement is still important. 

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