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IAB: Paid search was 48 percent of total digital spend in 2016
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Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
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The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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What your paid search KPI says about you
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Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Report: Google Assistant bests rivals for questions answered and overall accuracy
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Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 Ways eCommerce Businesses Can Get More Out of Social Media Marketing
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Social media is becoming a crucial tools for eCommerce businesses. Here are some tips on how to maximize your social efforts.

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YouTube Expands Access to YouTube Kids, Which 8 Million Kids Already Use Every Week
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YouTube has reported that YouTube Kids has 8 million weekly active viewers, signifying a wider consumption shift.

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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Instagram Now Up to 700 Million Monthly Active Users, Growing Faster Than Ever
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Instagram has reported that it has now reached a new milestone of 700 million monthly active users.

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