Oracle has just come good on the BlueKai acquisition, but probably not in a way anyone really expected.
Yes, Oracle was going to use BlueKai’s database of 700 million consumer profiles to improve its marketing technology. But Oracle has taken this one step further and is using it to improve the performance of all its data-centric applications.
Oracle will do this through its newly released Oracle Data Cloud, a Data-as-a-Service (DaaS) platform that enables business users drive more competitive action from their data. For data junkies, it also offers the potential of unsiloed access to data located inside and outside the enterprise.