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Optimizing Google AdWords for Your B2B Marketing Strategy

Optimizing Google AdWords for Your B2B Marketing Strategy

Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?

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