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On Finding the Right Candidate for Your Customer Case Study

On Finding the Right Candidate for Your Customer Case Study

Here’s an experiment: Ask someone to describe his or her perfect date. Then take a quick side-glance at who they’re actually with. Fingers crossed you’ll find a few overlaps, but chances are good you’ll see some discrepancies. When planning a customer case study, you might find yourself wondering how to snag the perfect candidate. Imagining this ideal customer is not difficult: large company, well-known brand, long track record of using your products. It’s the one everyone wants to be, or beat. But face it, your dream customer may not exist. Or you just might not be able to get a blue chip client to agree to a customer interview.

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