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Omnichannel scorecards: Beckon launches a scoreboard for performance …

Omnichannel scorecards: Beckon launches a scoreboard for performance …

Beckon, however, is one of a new breed of marketing analytics packages, including competitor Origami, that aim to help marketers by munching just about any flavor of data container or pipe — Excel, PDFs, APIs, Office docs, and more — and extracting

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