Brought to you by NGT Marketing Group

OCBC's analytics strategy and what brands can learn from it

OCBC's analytics strategy and what brands can learn from it

MacDonald leads a team of nearly 40 called G-CAD (group customer analytics and decisioning) which he says acts like a centre of marketing analytics excellence in the OCBC Group. The team is broken into four divisions – relationship management, …

7
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/ocbcs-analytics-strategy-and-what-brands-can-learn-from-it
LinkedIn