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No More Paying for Facebook Likes on Ads, But Here’s Why You Still Can’t Ignore Them

No More Paying for Facebook Likes on Ads, But Here’s Why You Still Can’t Ignore Them

This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation.

 

And you know what? It’s about damn time!

 

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