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Nightmares for Digital Marketers: Campaign Outcomes, Proving ROI

Nightmares for Digital Marketers: Campaign Outcomes, Proving ROI

customer experience, Nightmares for Digital Marketers: Campaign Outcomes, Proving ROIWe’ve heard lately directives aimed at digital marketers about establishing successful campaigns. Know your customer. Know when to deliver your message. Know the right message to deliver. Know where to deliver the message. Ensure your message is consistent across multiple channels.

But are marketers feeling confident in their efforts? Not many, according to a survey released by Adobe this week at Advertising Week in New York.

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