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New Study Dispels Industry Misconception that Rx and OTC Consumers are …

New Study Dispels Industry Misconception that Rx and OTC Consumers are …

Crossix Solutions, a leading consumer healthcare marketing analytics firm, evaluated sample Rx and OTC transactional data from the Crossix proprietary data network of more than 100 million consumer records and the Crossix Digital Impact™ panel of 7 

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