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New Deals Spur SMTP to Compete With HubSpot, Marketo, Act-On

New Deals Spur SMTP to Compete With HubSpot, Marketo, Act-On

In 2010, IBM spent $480 million to acquire Unica in marketing analytics. (Big Blue also bought Silverpop in marketing automation earlier this year.) More recently, some related Boston-area companies have expanded significantly. Online marketing firm …

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