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Never Underestimate the Value of a Good Story #DXS15

Never Underestimate the Value of a Good Story #DXS15

Never Underestimate the Value of a Good Story #DXS15

Deb Lavoy, CEO and founder of Narrative Builders, thinks good storytelling is a key element of marketing success.

Without a narrative that reflects what your organization does, you'll struggle to align your teams around a common objective, attract and inspire investors, and ultimately, provide a unified business strategy, she contends.

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