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Neustar Buys MarTech Provider for $450M

Neustar Buys MarTech Provider for $450M

Call Neustar’s acquisition of MarketShare a big deal — and it would still be an understatement. 
Sterling, Va.-based Neustar, an ad tech provider, announced today it was buying Los Angeles-based MarketShare for $450 million. It marks one of the biggest acquisitions since the large marketing clouds started buying other smaller companies  some five

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