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Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
In the wake of John Oliver’s epic rant against native advertising on his show, “Last Week Tonight” (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.

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