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MSI 2014 Conference: Marketing Analytics in a Data-Rich …

MSI 2014 Conference: Marketing Analytics in a Data-Rich …

Given that Marketing Analytics is core to our research (www.bigdata.UGent.be and www.crm.UGent.be) and teaching (www.mma.UGent.be andwww.me.UGent.be) it was a must to attend. The main themes for this event …

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