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Most Consumer Packaged Goods Product Launches Fail

Most Consumer Packaged Goods Product Launches Fail

Most Consumer Packaged Goods Product Launches Fail

Up to 80 percent of new product launches in the consumer packaged goods (CPG) industry fail, reveals a new study.
Conducted by Catalina, “New Product Traction Through Targeted Shopper Interaction ” (registration required) looked into the buying behaviors of 45 million shoppers for the top 50 new, best-selling food

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