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Modern Marketing at a Crossroads: The Rise of Online Audience

Modern Marketing at a Crossroads: The Rise of Online Audience

Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more people spending more time on the internet and on mobile devices, overall ad spend hasn’t caught up with this trend.

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