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Mobile Video Ads Are Taking Off! ….Or Are They?

Mobile Video Ads Are Taking Off! ….Or Are They?

If mobile video is the new black when it comes to advertising, then according to this eMarketer study, the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.

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