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Mobile Location Analytics: Changing the Game for Brick and Mortar Retail

Mobile Location Analytics: Changing the Game for Brick and Mortar Retail

A survey of 288 senior marketing executives in the U.S. reveals that spending on marketing analytics is expected to increase from 6.7% to 11.1% of the total marketing budget.3 As retailers work to find ways to allay consumers' privacy concerns, it is

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