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Mobile Drives Growth in Digital Marketing [INFOGRAPHIC]

Mobile Drives Growth in Digital Marketing [INFOGRAPHIC]

Both paid social and search are growing due to increased use of smartphones and publishers who know how to tailor their advertising to mobile users. Kenshoo’s new infographic highlights mobile as a key driver for paid social and search advertising. “Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile accounted for 68% of paid social ad clicks and 50% of paid search ad clicks,” according to Kenshoo’s press release.

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