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Millennials' B2B Purchasing Decisions Prove to be Socially Informed

Millennials' B2B Purchasing Decisions Prove to be Socially Informed

March 13, 2015: A new study published by the IMB Institute for Business Value shows that 36 percent of millennials weigh the opinions of friends or family before making a B2B purchase, making them more “social” than past generations — specifically

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