Storing, synching, editing and/or sharing files in the cloud has suddenly become big business. Startups like Box, Dropbox, and Syncplicity (now owned by EMC) sensed this long ago because their founders rightly predicted that the knowledge workers of the future wouldn’t want to be emailing files to themselves and keeping track of various versions any more than they did. Ditto for carrying thumb drives around.
Fast forward a few years and the market cap for enterprise file sync and share (EFSS) services may be as big as a trillion dollars. It’s no wonder giants like Citrix, EMC, Google and Microsoft all want part (or all) of that action. Winning is critical to their ability to gain, or even retain, Enterprise market share.
As we’ve written before, Microsoft isn’t sitting back and watching as Google and Amazon race to the bottom on the price of cost storage. And while part of the reason they are doing this is to sell the Azure platform, the other part is retaining Microsoft Office, Office 365 and SharePoint market share. After all, as Enterprises map their cloud strategies, they’ll likely look at all of their options versus simply lobbing what they have on the ground to the sky.