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Microsoft Cushions Google's Blows with Cash

Microsoft Cushions Google's Blows with Cash

2014-4-september-stack-of-cash.jpg

Yes, Google is encroaching into Microsoft’s traditional business space in a vicious productivity fight. But Google’s rebranding of its Enterprise Business as Google for Work yesterday seems to be a tacit acceptance — for the moment, at least — that Microsoft is the Enterprise Daddy.

Microsoft, meanwhile, has responded to Google’s blows with a number of financial incentives that must have many Chief Financial Officers salivating over their ledgers.

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