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Metrics That Matter: Assessing Marketing Success in the Customer Experience Age

Metrics That Matter: Assessing Marketing Success in the Customer Experience Age

Metrics That Matter: Assessing Marketing Success in the Customer Experience Age

Trust and validation are hard-won by marketers. In the past, it might have been easy for business leaders to question marketing’s effectiveness. A 2012 study found a solid 80% of CEOs did not trust marketers, whereas 90% of them did trust and value their CFOs and CIOs.

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