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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

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