Brought to you by NGT Marketing Group

MediaCom looks to leverage emotional analytics for its media planning

MediaCom looks to leverage emotional analytics for its media planning

MediaCom is going beyond traditional metrics by using Realeyes technology for emotional analytics for its content testing and media planning. The tech uses webcams to detect facial expressions and intuit emotions based on analytics. For now the tech is …

3
Like
Save
  • Tags: -
  • Categories: Uncategorized

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn