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Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It

Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It

Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It

“Action is the foundational key to all success.” ― Pablo Picasso 
CMOs and customer experience (CX) leaders beware: A faint but gathering sense of foreboding is in the air.
The most recent CMO survey found marketer optimism about the US economy has dropped to its lowest level in seven years

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