Brought to you by NGT Marketing Group

McDonald's Moves to Franchise-Level Analytics to Elevate Performance

McDonald's Moves to Franchise-Level Analytics to Elevate Performance

(See related article about ConAgra's work to use social media data for marketing analytics.) How much analytical rigor can you bring to the business of serving hamburgers and French fries? Quite a lot, it turns out. Dronzek's team of six—augmented by

8
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/mcdonalds-moves-to-franchise-level-analytics-to-elevate-performance
LinkedIn