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McDonald's Arch Deluxe Redux

McDonald's Arch Deluxe Redux

McDonald’s just posted sharper-than-expected November sales declines. In the U.S. sales fell 4.6%, almost four times worse than analysts had projected. Those wacky Wall Street analysts! Wherever were they getting their research? As a matter of fact, it raises the same question for McDonald’s. Where are they getting their research? Or, more precisely, where are they getting their brand research?

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