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Marketo Re-Architected: Understanding Its Big Bet on Big Data

Marketo Re-Architected: Understanding Its Big Bet on Big Data

Marketo Re-Architected: Understanding Its Big Bet on Big Data

LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C) use cases.

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