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Marketing to Boomers

Marketing to Boomers

The Millennial generation may be getting the lion’s share of attention from marketing circles, but the Boomers shouldn’t be ignored. According to AARP, Americans over 50 account for half of all consumer spending but are targeted by just 10% of marketing. And Forrester Research in 2009 said that Boomers outspend young adults by 2:1 online. Boomers have a lot of wealth and they aren’t afraid to spend it. But how do you reach Boomers in an age of social media outreach? Most Boomers don’t use social media.

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