Everyone wants a piece of marketing automation, it seems. But not everyone agrees on which vendors lead the pack.
The latest marketing automation software rankings — crowdsourced G2 Crowd’s Grid report released this month — proves the rankings companies don’t exactly agree when determining leaders.
But they do concur on one thing — Oracle-Eloqua and Marketo deserve to be leaders. They were the lone vendors that got leader love in each of the five marketing automation vendor rankings we profiled. Salesforce-Pardot was ever so close, being named a leader in four out of five, with the fifth determining Salesforce-Pardot was a runner-up.